FAIL-PROOF Launch? 5 Strategies to Launch Your Product or Business | Summary and Q&A

TL;DR

Learn how to effectively launch your next big thing by utilizing strategies such as Thunderclap, running contests, behind-the-scenes content, and building a launch team.

Key Insights

• 🥳 Utilizing Thunderclap can help coordinate and amplify the sharing of your message on launch day.
• 🏃 Running contests with incentives encourages engagement and sharing of your product.
• 🎑 Creating behind-the-scenes content builds trust and excitement among your audience.
• 😤 Building a launch or street team can result in increased engagement and support for your product.
• ❓ Involving your audience in the process through various touchpoints generates familiarity and acceptance of your product.
• 🏆 Make sure prizes for contests and giveaways are manageable for you to fulfill.
• 😤 Engage and communicate with your launch team to make them feel included and appreciated.

Transcript

• So, you've been working hard on this thing, that thing being your website, your podcast, your blog, your video channel, your digital product, your ridiculous physical product, whatever it might be. And you want to make sure as many as people as possible see it as soon as it becomes available. Here's the magic formula to make it all happen. Your t... Read More

Questions & Answers

Q: How can Thunderclap help with the launch of a new product?

Thunderclap allows you to create a message and recruit supporters who will automatically share it on a designated day and time, thus amplifying the reach of your message.

Q: What are some important considerations when running a contest to promote a new product?

It is essential to ensure you follow the rules and regulations of the platform you choose to run the contest on. Additionally, choose prizes that are relevant to your product and manageable for you to fulfill.

Q: Why is it beneficial to share behind-the-scenes content before launching a product?

Sharing behind-the-scenes content creates anticipation and involvement from your audience. It allows them to feel included and builds trust and excitement for your upcoming product.

Q: How can building a launch team support your product launch?

A launch team consists of dedicated fans and supporters who go above and beyond to support and promote your product on its launch day. They can leave reviews, share on social media, and generate buzz for your product.

Summary & Key Takeaways

• Launching a new product, website, or podcast requires a thought-out launch strategy to ensure that as many people as possible see it upon release.

• Utilize Thunderclap, a crowd-speaking platform, to coordinate and amplify the sharing of a message from supporters on a specific day and time.

• Running contests with incentives encourages people to engage with and share your upcoming product, and tools like KingSumo Giveaways can simplify the process.

• Creating behind-the-scenes content through social media platforms and involving your audience in the process can generate excitement and build trust.

• Building a launch or street team comprised of dedicated fans and supporters can result in increased engagement and support for your product.