Facebook Layered Interest Stacking To Expertly Define Your Audience | Summary and Q&A

TL;DR

Learn how to effectively define your Facebook audience by utilizing interest layer stacking, which helps you target the right people for your brand and products.

Key Insights

• 🫠 Defining your Facebook audience is crucial for effective ad targeting.
• 🌥️ Unlike Amazon, Facebook audiences should be well-defined rather than aiming for a larger audience.
• 🪜 Interest layer stacking helps narrow down your audience by adding specific criteria like Amazon usage.
• 🫠 Engaged shoppers on Facebook are more likely to click on ads and make purchases on Amazon.
• 😒 Avoid targeting people who may meet some criteria but are not engaged shoppers or use Amazon.
• ❓ Refining your audience increases the chances of reaching individuals who are genuinely interested in your brand.
• 💁 Consider using Amazon brand analytics and demographics to inform your Facebook audience targeting.

Transcript

hey guys my name's Scott Van Dixon and I am the head of the Facebook division here at my Amazon guy um I want to take a minute and do a quick video to show you how to uh Define your audience a little bit further on Facebook it's one of the things that I see uh mistakes with and probably the most common thing um it's a little bit it's not quite as i... Read More

Questions & Answers

Q: Why is it important to define your Facebook audience?

Defining your Facebook audience allows the platform's algorithm to efficiently filter through and identify the right people who would be interested in your brand and products. This maximizes the effectiveness of your ads.

Q: How does Facebook audience targeting differ from Amazon keyword targeting?

On Amazon, high search volume keywords are favored, while on Facebook, a more narrow and well-defined audience segment is preferred. Facebook's algorithm works best when given a specific audience to target.

Q: What is interest layer stacking?

Interest layer stacking is the process of adding specific criteria to your Facebook audience targeting, such as Amazon usage and engagement with online shopping. This helps refine your audience even further.

Q: Why is it important to target people who meet all the criteria, including Amazon usage and engagement?

By targeting people who use Amazon and are engaged shoppers, you increase the chances of reaching individuals who are more likely to click on your Facebook ads and make a purchase on Amazon. This ensures your ads are shown to the right people.

Summary & Key Takeaways

• On Facebook, it is essential to define your audience segment rather than aiming for a larger audience, as the platform's algorithm works best with well-defined audiences.

• Adjust the age, gender, and interests of your audience based on your product and target demographic.

• Use interest layer stacking to narrow down your audience further by adding specific criteria, such as Amazon usage and engagement with online shopping.