Ep. 65: Jacob Malherbe — X Social Media, Making the Most of Facebook Ads Through Retargeting | Summary and Q&A

TL;DR

Personal injury attorneys should have a Facebook ad strategy as a retargeting tool to reach potential clients who have already shown interest in their services.

Key Insights

• 🛢️ Jacob's journey into social media advertising for attorneys was driven by his desire to help his community affected by the BP oil spill.
• 🫠 Facebook ads are an effective retargeting tool for personal injury attorneys to reach potential clients who have already shown interest.
• 🥺 The cost per lead for personal injury cases on Facebook ranges from $40 to $50.

Transcript

jacob i'm i'm so excited to have you on the show we're talking about a topic you know facebook ad strategy that honestly i don't know a ton about so you're gonna have to help me out with some of my questions and kind of lead me along the way but you know before we jump right in take me back to the beginning how did you end up in in this niche area ... Read More

Questions & Answers

Q: Why should personal injury attorneys have a Facebook ad strategy?

Personal injury attorneys can use Facebook ads as a retargeting tool for potential clients who have already shown interest in their services, increasing the chances of conversion.

Q: How can personal injury attorneys use Facebook ads effectively?

Personal injury attorneys can use Facebook ads to target specific personal injury cases that people may not realize they can sue for, such as trampoline park injuries.

Q: What is the cost of running Facebook ads for personal injury cases?

The cost per lead for personal injury cases on Facebook ranges from $40 to $50, with the ability to start with a minimal budget and gradually increase as desired.

Q: What is the key to success in Facebook advertising for personal injury attorneys?

The key to success lies in providing value and addressing the discovery needs of potential clients, rather than focusing solely on branding or the size of the law firm.

Summary & Key Takeaways

• Jacob's journey into social media advertising for attorneys began when he became an advocate for his neighbors affected by the BP oil spill.

• He started a blog that attracted a large following, leading to attorneys seeking his advertising services.

• Facebook ads are an effective strategy for personal injury attorneys to retarget potential clients who have shown interest in their services.