E961 Open Office Hours LIVE! Challenges: avoiding pigeonholing, slow mkts, scaling, marketing & more | Summary and Q&A

TL;DR

Potli is a company that specializes in creating infused cannabis and hemp CBD products, such as honey and olive oil. Their biggest challenge is the restrictive advertising regulations in the cannabis industry, which makes it difficult to gain brand awareness.

Key Insights

• 🛄 Potli aims to provide a healthier alternative in the cannabis-infused product market, focusing on everyday pantry items rather than sugar-laden treats.
• 🎯 The restrictive advertising regulations in the cannabis industry pose a significant challenge for Potli, limiting their ability to reach their target audience.
• 😘 Potli differentiates itself by offering clear dosage information and lower dosage options for consumers who prefer a more controlled and manageable cannabis experience.
• 🧑‍⚕️ Potli's approach to infused ingredients provides an opportunity to tap into the health-conscious and culinary-minded cannabis consumer market.
• 🍳 The company could benefit from content marketing strategies, such as creating cooking videos and collaborating with influencers to showcase their products and reach a wider audience.

Transcript

this week in startups is brought to you by Squarespace turn your idea into a new website go to Squarespace comm for a free trial and when you're ready to launch use offer code twist to save 10% off your first purchase of a website or domain rippling the world's first way for businesses to manage their HR and IT in one system for an easier way to on... Read More

Questions & Answers

Q: How does Potli differentiate itself from other cannabis-infused product companies?

Potli differentiates itself by creating everyday pantry items infused with cannabis and hemp CBD, providing a healthier alternative to traditional edibles that are focused on treats and confections. Their products cater to the health-conscious cannabis consumer.

Q: What are the challenges faced by Potli due to the restrictive advertising regulations in the cannabis industry?

Potli faces limitations in advertising on platforms like Facebook and Google due to the cannabis industry's regulations. This makes it difficult for them to gain brand awareness and reach their target audience. They have to rely on more expensive advertising channels like billboards and magazine ads.

Q: What is Potli's approach to dosage reliability in their infused products?

Potli aims to address the issue of unpredictable and unreliable dosages in cannabis edibles. They provide clear information about the dosage of THC and CBD in their products, allowing consumers to make informed decisions about their consumption. They also offer lower dosage options, such as their Hemp CBD Honey which has under 5 milligrams of THC per serving.

Q: Does Potli have plans to expand their product line beyond honey and olive oil?

Potli has recently launched a chili oil and their product line may expand in the future. They are focused on creating infused ingredients that can be incorporated into everyday cooking, providing consumers with versatile options.

Summary & Key Takeaways

• Potli creates cannabis and hemp CBD-infused ingredients like honey and olive oil, targeting the health-conscious cannabis consumer.

• The company aims to provide an alternative to traditional edibles that are often high in sugar, focusing instead on everyday pantry items.

• Their biggest challenge is the limited advertising channels available due to regulations in the cannabis industry, making it hard to reach their target audience.