Douglas Murray On Victoria’s Secret Betraying Body Positivity | Summary and Q&A

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November 19, 2023
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Chris Williamson
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Douglas Murray On Victoria’s Secret Betraying Body Positivity

TL;DR

Victoria's Secret is reversing its strategy and returning to using conventionally attractive models after experimenting with diverse representation.

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Key Insights

  • ↩️ Victoria's Secret is returning to using conventionally attractive models after experimenting with diverse representation.
  • 🥺 Using models that align with societal ideals of beauty can lead to higher sales.
  • ⚖️ There is a balance between body positivity and promoting unhealthy body types.
  • 🥅 Commercial decisions often prioritize financial success over social or progressive goals.
  • 🖐️ Societal norms and cultural expectations play a significant role in shaping advertising strategies.
  • 🍉 The lack of a counterforce to unlimited empathy in society leads to short-term gratification being prioritized over long-term well-being.
  • 🥳 Economic factors, such as housing affordability, contribute to the decline in birth rates among younger generations.

Transcript

did you have Victoria Secrets planned to bring sexy back on your 2023 bingo card why Victoria Secrets bringing sexy back after experimenting with 300 mannequins plus-sized models disabled models trans models a male model and a 38-year-old football player Victoria Secrets have made the controversial decision to switch strategy and start using hot wo... Read More

Questions & Answers

Q: Why has Victoria's Secret decided to switch back to using conventionally attractive models?

Victoria's Secret made the decision to switch strategies because research has shown that using these models can lead to higher sales. It is a commercial decision aimed at increasing revenue.

Q: Why did the company experiment with diverse representation in the first place?

The company initially experimented with diverse representation, including plus-sized models, to promote body positivity and appeal to a wider audience. However, these models did not sell clothes as well, which led to the decision to switch back.

Q: Is there a balance between body positivity and promoting unhealthy body types?

Yes, there is a line where celebrating extremely unhealthy body types can be damaging. It is important to promote healthy body images and draw the line when individuals are at significant risk of health issues.

Q: How does this decision impact the company's bottom line?

The decision to switch back to using conventionally attractive models is expected to have a positive impact on the company's finances. Sales are likely to increase as these models have been shown to be more appealing to customers.

Summary & Key Takeaways

  • Victoria's Secret, known for experimenting with diverse representation, is now opting to use conventionally attractive models to sell their merchandise.

  • The decision to switch strategies makes commercial sense, as research has shown that using sexy models can boost sales.

  • While body positivity is important, there is a line where celebrating extreme or unhealthy body types can be damaging.

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