Devastating Traffic Loss to 8 Million Views: Tony Hill's Remarkable Google Update Recovery Story | Summary and Q&A

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Devastating Traffic Loss to 8 Million Views: Tony Hill's Remarkable Google Update Recovery Story

TL;DR

Tony Hill shares his journey recovering a website after a Google core update, detailing key strategies used.

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Key Insights

  • 💯 Recovery from a Google core update requires a strategic and systematic approach, emphasizing content quality.
  • 🔨 Utilizing tools like Google NLP for sentence structure and salience can greatly enhance content clarity and relevance.
  • 👤 Building a robust internal linking structure can significantly improve user experience and SEO outcomes.
  • ❓ Establishing credibility through expert-authored content and authorship schemas is vital for trust in competitive niches.
  • 🏣 Regular audits of content performance through analytics are crucial for identifying areas needing improvement post-update.
  • 📟 Creating a contributors page and showcasing expertise can strengthen the overall perception of content authority.
  • 👤 Google Discover traffic patterns can be influenced by content relevance and alignment with what users currently seek.

Transcript

welcome to the niche Pursuits podcast today we are joined by Tony Hill and boy do we have a treat in for you today Tony takes us through his journey of recovering a website from the May 2022 Google core update before that his website was getting over two and a half million page views a month and uh the core update have that so uh at this point prob... Read More

Questions & Answers

Q: What specific strategies did Tony Hill implement after the May 2022 Google core update?

Tony employed around 30 different strategies focused on improving content quality and structure. Key actions included analyzing sentence structures using Google’s NLP tool, enhancing internal linking, and adding author schema to establish credibility. These efforts helped in understanding content visibility and effectiveness, leading to significant traffic recovery.

Q: How did Tony Hill analyze the impact of his content updates on search performance?

Tony utilized tools like Google Search Console and Google Analytics to track which articles or sections experienced declines in traffic. He also compared his content against top competitors to identify weaknesses. By focusing on one category at a time and noting the changes in rankings, he was able to refine his approach effectively over time.

Q: What role did expertise play in Tony's content strategy?

Expertise was crucial in rebuilding content credibility, as content was largely ghostwritten by professionals in relevant fields. Tony focused on creating a contributors page and asked experts to contribute to Q&A platforms like Quora, thereby enhancing the site's authority and trust with audiences and search engines alike.

Q: Why was content structure optimization significant in Tony's recovery strategy?

Optimizing content structure aided in clarifying the primary topics of articles to both readers and search engines. By prioritizing crucial information at the beginning of sentences and paragraphs, Tony improved Google's understanding of content relevance, which positively affected search visibility.

Q: How did internal linking impact Tony’s website recovery?

Tony adopted a liberal internal linking policy, aiming to include at least one internal link per paragraph. This approach enhanced user navigation, kept readers engaged, and contributed to a stronger site architecture, ultimately boosting SEO performance following the recovery efforts.

Q: What was the impact of Google Discover on Tony's website traffic?

Initially, the site enjoyed significant traffic from Google Discover, but this dropped drastically after a core update. By analyzing patterns in discoverable content and publishing related articles, Tony was able to regain visibility in Google Discover, further boosting traffic following recovery operations.

Summary & Key Takeaways

  • Tony Hill’s website suffered a severe drop in traffic following the May 2022 Google core update, falling from 2.5 million monthly visits.

  • He implemented over 30 strategies focusing on content quality, structure, and expert contributions, resulting in a site recovery by April 2023 with over 8 million monthly visits.

  • Key tactics included optimizing sentence structures, improving internal linking, and ensuring content credibility through author schemas and expertise.

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