CTR and Conversion Rate for Sponsored Brand Video: My Amazon Guy's weekly Q&A! | Summary and Q&A

TL;DR

This podcast provides answers to various queries related to selling on Amazon, including topics like suppressed products, hijacked listings, brand registry issues, product variations, inventory management, account health, PPC campaigns, and more.

Key Insights

• 😀 Amazon sellers face various challenges, including suppressed products, hijacked listings, and brand registry issues.
• 💀 Sellers can try different strategies, such as using different UPCs or SKUs, and utilizing flat file updates to solve product suppression issues.
• 😀 It is important to reach out to brand registry support when facing hijacked listings and provide evidence of brand ownership.
• 🤗 Sellers can delay inventory destruction by opening tickets with Amazon and involving legal assistance if required.
• 😀 Helium 10 is a recommended app for tracking real-time FBA profits, considering various costs.
• 👂 To resolve listing variations, sellers can utilize flat file uploads and request merges through brand registry support.
• 🧑 Amazon sellers need to be aware of potential issues related to adult product flagging and IP infringement cases.
• 🔨 It is possible to find competitor products and keywords manually or by using tools like Cerebro and Reverse Product Look-Up in Helium 10.
• 🫠 Video ads can be effective for product promotion, especially when executed properly with clear call-to-actions and captivating content.
• 🫠 Sellers need to defend their product page from competitors by running defensive campaigns and sponsored display ads.
• 🐕‍🦺 The Amazon account audit service is available for sellers who need comprehensive analysis and advice to improve their accounts.
• 👨‍🔬 Sellers should conduct extensive product research, consider sourcing alternatives outside of China, and focus on branding and strategy.
• 👨‍💼 Buyers planning to acquire an Amazon FBA business should conduct thorough due diligence, including audits and expert guidance.
• 🏃 Indexing keywords requires optimizing SEO, running auto campaigns, and continuously optimizing PPC strategies.

Transcript

so so so do so what what what two oh so so so so uh hello and good morning to the my amazon guy podcast my name is jason master matteo happy friday stephen pope is out sick today he sends his love um we are wishing him a fast recovery here and uh you guys get me today again so here we go i'm gonna go to the comments and let's get Read More

Questions & Answers

Q: How can I resolve the issue of my product being suppressed on Amazon even though I am approved to sell?

It is recommended to contact seller support and try different strategies, such as using different UPCs or SKUs, and uploading product information through a full update using a flat file.

Q: I have a hijacked listing on Amazon, and my brand registry has been invalidated. How can I resolve this issue?

Contact brand registry support and provide evidence of your ownership. If necessary, involve legal assistance to fight against the hijacker and regain control of your brand and listings.

Q: What should I do if I have stranded inventory that will be destroyed by Amazon in a few days?

Reach out to Amazon through ticketing and request a delay in inventory destruction. If needed, involve legal assistance to resolve the issue. Additionally, Amazon might not always destroy the inventory, and it could be listed on Amazon Warehouse Deals instead.

Q: Is there an app that tracks real-time FBA profits, including PPC costs and COGS?

Helium 10 is a recommended app that tracks real-time FBA profits, considering various costs such as PPC, FBA fees, shipping fees, and more.

Q: Can Amazon pick and scan an item with an FNSKU label that does not match the bin it is in?

If the FNSKU on the product matches the one on the Amazon page, it will be picked regardless of whether it is in the correct bin. However, if the wrong product is in the box with the correct FNSKU label, it will be returned by the customer.

Summary & Key Takeaways

• The podcast discusses various challenges faced by Amazon sellers, such as suppressed products and hijacked listings. The hosts provide advice on how to solve these issues, including contacting seller support, using different UPCs or SKUs, and utilizing flat file updates.

• Other topics covered include brand registry problems, inventory management strategies during peak seasons, destroying inventory, and tracking FBA profits using tools like Helium 10.

• The hosts also address questions about FNSKU labels, Kindle Direct Publishing, product targeting campaigns, merging product pages, handling IP infringement cases, Hazmat program enrollment, and influencer marketing.