Conversion Rate 50% Drop?!?! 📱 [Amazon News] | Summary and Q&A

TL;DR

Amazon recently added mobile view data to their system, causing a significant drop in reported conversion rates, but the actual conversion rate remains unaffected.

Key Insights

• ☠️ Amazon recently added mobile view data to their reporting system, causing a significant drop in reported conversion rates.
• 😘 Mobile conversions are generally lower compared to desktop conversions.
• 🥺 The addition of mobile view data backdated the reports, leading to confusion and panic among sellers.
• ☠️ Sellers should analyze their mobile data along with the overall conversion rate to gain a better understanding of customer behavior on different devices.
• ☠️ While the drop in reported conversion rates may be alarming, it does not reflect any changes in actual sales or marketplace conditions.
• 🫵 Amazon's implementation of the mobile view data was done without any prior notification, which is typical of their practices.
• ☠️ Understanding and acknowledging the differences in conversion rates between mobile and desktop is crucial for sellers.

Transcript

oh my gosh this guy is following my conversion rate where it happened to it nope there's actually nothing wrong let me explain everything my name is stephen pope and i'm the founder of my amazon guy and i'm going to show you how your conversion rate didn't actually drop 50 percent what happened was they added mobile view and so if you go into your ... Read More

Questions & Answers

Q: Why did the reported conversion rate drop by 50 percent?

The reported drop in conversion rate was due to Amazon adding mobile view data to the system. This addition backdated previous reports, making it appear as though there was a significant drop in conversion rates.

Q: Did something change in terms of actual sales or the marketplace?

No, there were no changes in terms of actual sales or marketplace conditions. The drop in conversion rate was solely due to the inclusion of mobile view data in the reports.

Q: How can sellers see their actual conversion rate?

By looking at the mobile data and combining it with the overall conversion rate, sellers can get a more accurate understanding of their actual conversion rate. The mobile view data provides valuable insights into user behavior on mobile devices.

Q: Should sellers be concerned about the drop in conversion rates?

No, sellers should not be concerned as the actual conversion rate remains unaffected. The drop in reported conversion rates was simply a result of Amazon incorporating mobile view data into the system without prior announcement.

Summary & Key Takeaways

• Amazon introduced mobile view data into their system, leading to a sudden drop in reported conversion rates.

• The addition of mobile view data backdated the reports, causing panic among sellers.

• While it is known that mobile conversions are generally lower, the surprise addition of mobile view data caused confusion and concern.