Coffee Break enters The Create Unknown | Summary and Q&A

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September 26, 2019
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The Create Unknown
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Coffee Break enters The Create Unknown

TL;DR

YouTube's trending tab is heavily curated, favoring mainstream media over controversial creators and non-mainstream news sources.

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Key Insights

  • 🎮 YouTube's trending tab is controlled by YouTube, curating content to represent the platform rather than being a true reflection of what is popular.
  • 🫵 The content rating system on YouTube can limit the visibility of mature content, affecting views and monetization for creators.
  • 🥺 The emphasis on metrics and algorithms can lead to the production of content solely for the purpose of meeting specific criteria, potentially sacrificing quality and creativity.

Transcript

hey thanks for listening to the create unknown to unlock the extended ad free full episode sign up at patreon.com slash the create unknown now on with the show so Steve I've known you over a year right yeah we've had for a long time Wow yeah so I have a decent understanding of what you do on Kevin a long time you guys are two of my absolute favorit... Read More

Questions & Answers

Q: Why does YouTube's trending tab feature more mainstream media than independent creators?

YouTube wants to curate the trending tab to reflect what they believe represents the platform, favoring mainstream media for advertisers' preferences and maintaining an image of high-quality content.

Q: What impact does YouTube's content rating system have on creators?

The content rating system determines who the video will be shown to and can limit the visibility of videos with mature content, leading to suppressed views and missed opportunities for creators.

Q: How does YouTube's focus on metrics and algorithms influence the content being produced?

The pressure to chase metrics and achieve a 10-minute runtime leads to the padding of videos with irrelevant content, sacrificing quality for the sake of algorithmic preference.

Q: Can creators have a voice in shaping YouTube's policies and decisions?

The dispersed nature of the YouTube creator community makes it difficult for individual voices to be heard, but collective efforts such as unions and community-driven initiatives may hold more sway with the platform.

Summary & Key Takeaways

  • Coffee Break conducted an analysis of 40,000 videos over nine months to understand YouTube's trending tab.

  • Mainstream media is preferred on the trending tab, while controversial creators and non-mainstream news sources are suppressed.

  • YouTube's emphasis on mainstream media and avoidance of controversial content limits the visibility of high-quality videos.

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