Co-founders Nick Coronges & Richard Ting on motivation for startups to come to R/GA Ventures | Summary and Q&A

TL;DR

This content discusses the investment component of a startup program, including the flexibility in investment deals and the typical investment size.

Key Insights

• 😫 The investment program offers flexible investment deals, setting it apart from other programs.
• 🔸 Startups benefit from receiving smaller investment amounts, typically ranging from $100,000 to $500,000.
• 💦 The program provides creative capital, such as branding and design work, in addition to financial investment.
• 🥺 Startups have the opportunity to form partnerships with established companies, which can lead to pilot projects or collaborations.
• 😤 Bespoke teams cater to the specific needs of each startup, including copywriting assistance.
• ❓ The program focuses on increasing the share value and enterprise value of the startups involved.
• ☄️ Financial investment comes from the program's general miner fund.

Transcript

so in terms of the the investment component of it we there's really two sides right so number one we do invest in the companies they're not it's not a fixed it's not a fixed deal the way it might be with techstars or YC that's a lot more flexibility we have those people have the take it or leave it approach we're taking six percent seven percent fo... Read More

Questions & Answers

Q: How does the investment program differ from programs like Techstars or YC?

Unlike Techstars or YC, the investment program offers more flexibility in investment deals, with no fixed terms. This allows for negotiations and tailored agreements based on the startup's needs.

Q: What is the typical investment size in the program?

The investment program tends to write smaller checks, ranging from $100,000 to $500,000. This size is considered favorable for startups seeking initial funding.

Q: Besides financial investment, what other benefits does the program provide?

In addition to financial investment, the program offers creative capital, including branding, messaging, prototyping, and design work. Furthermore, the program connects startups with potential partners, such as Samsung, Nike, or Google, enabling them to secure pilot projects or collaborations.

Q: What do startups value most in terms of services provided by the program?

The program offers bespoke teams that cater to the specific needs of each startup. While services vary based on the startup's stage of development, one surprising demand is the need for copywriting help. Many startups struggle to effectively communicate their message to investors and the public.

Summary & Key Takeaways

• The investment program is flexible and does not have fixed deals like other programs such as Techstars or YC.

• The program tends to invest smaller amounts, ranging from $100,000 to $500,000.

• Startups benefit from the investment program through increased share value and potential partnerships with established companies.