Click Through % is Down 11% Sponsored Products 27% Brand ads | Summary and Q&A

TL;DR

Click-through rates for sponsored products and sponsored brand headline ads on Amazon have decreased by 12% and 27% respectively, possibly due to the introduction of more distracting content on the platform.

Key Insights

• 🫠 Click-through rates for sponsored products and sponsored brand headline ads on Amazon have experienced significant declines of 12% and 27% respectively.
• 🫠 The decrease in click-through rates can be attributed to the increase in distracting content on the platform, causing users to scroll past ads.
• 🫠 To combat this trend, businesses should consider investing in display ads and video ads to increase their visibility.
• 🥺 Optimizing product listings and employing a comprehensive advertising strategy can still lead to success despite the decline in click-through rates.
• ☠️ Regular analysis of click-through rates and adapting advertising strategies accordingly is crucial for maintaining competitiveness on Amazon.
• 🉐 Businesses should take advantage of opportunities to capture user attention early in the scroll, such as through video ads appearing at the beginning of search results.
• 🫠 Increasing real estate buys through display ads and video ads can help businesses overcome the challenges posed by decreased click-through rates.

Transcript

today a short update on click-through ratings over the last year or two my name is stephen pope i'm the founder of my amazon guy and on the chart here you can see it was sent over by my friend jacob privett thank you jacob for always sending us cool graphics and things and on this chart you can see like what happened in 2019 versus 2020 and there's... Read More

Questions & Answers

Q: Why have click-through rates on Amazon ads decreased?

The decline in click-through rates can be attributed to the introduction of more distracting content on Amazon, causing users to become blind to ads and scroll past them.

Q: How can businesses improve their click-through rates?

To improve click-through rates, businesses should consider investing in display ads and video ads, as they provide additional opportunities to capture user attention and increase visibility.

Q: How can businesses adapt their advertising strategy in light of this trend?

Businesses should focus on increasing their real estate buys by utilizing display ads and video ads, as these formats are becoming more important in capturing user attention amidst the abundance of content on Amazon.

Q: Can businesses still find success with Amazon ads despite the decline in click-through rates?

Although click-through rates have decreased, businesses can still find success with Amazon ads by optimizing their product listings and utilizing a comprehensive advertising strategy that includes various ad formats.

Summary & Key Takeaways

• Click-through rates on Amazon ads have decreased by 12% for sponsored products and 27% for sponsored brand headline ads.

• The decrease in click-through rates may be attributed to the introduction of more distracting content on Amazon.

• To combat the decline, businesses should consider investing in display ads and video ads to increase their visibility.