ChatGPT for SEO: Best (and Worst) Use Cases | Summary and Q&A

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February 8, 2023
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Ahrefs
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ChatGPT for SEO: Best (and Worst) Use Cases

TL;DR

This video discusses the best and worst use cases for ChatGPT in SEO, including constructing regex, automating tasks, generating clickworthy titles, creating quick outlines, proofreading, and optimizing content for featured snippets.

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Key Insights

  • 🔍 Regular Expressions: ChatGPT can help construct regex for finding patterns within text, like searching for keywords phrased as questions in Search Console.
  • 🔐 Code Automations: ChatGPT can write automations for tasks like finding emails by generating code using APIs, making SEO work more efficient.
  • 🔀 Efficient SEO Tools: There are various SEO tools that ChatGPT can be used for, making SEO tasks easier and faster.
  • ❌ AI-driven Keyword Research: ChatGPT's keyword suggestions may lack search demand and fail to consider keyword difficulty and competition, making it an ineffective tool for AI-driven keyword research.
  • 💡 Clickworthy Titles: ChatGPT can generate click-worthy titles for blog posts, allowing for creative and engaging content creation.
  • 📝 Quick Outlines: ChatGPT can help generate quick outlines for blog posts, sparking creativity and generating ideas for your content.
  • ❌ Content Generation: ChatGPT's ability to generate long-form content is limited, lacking expertise and producing boilerplate content. Short-form content like meta descriptions are a better fit.
  • ✅ Proofreading and Writing Optimization: ChatGPT is useful for proofreading and optimizing sentences to improve clarity and conciseness in content, such as optimizing for featured snippets.
  • ❌ Search Intent Classification: ChatGPT's ability to classify search intent is unreliable, as it lacks access to SERP data and struggles with identifying navigational and local intent queries.

Transcript

I'm sure you've seen tons of ChatGPT use cases because they're literally everywhere. ChatGPT is insanely cool but most of the use cases you've seen in Twitter or LinkedIn Threads or YouTube videos are mostly hype up for engagement bait. So in this video, I'm going to share some of the best and worst ChatGPT use cases for SEO – prompts, responses, ... Read More

Questions & Answers

Q: How can ChatGPT be used to automate the process of finding email addresses for link building?

To automate the process of finding email addresses for link building, users can ask ChatGPT to generate the code that connects to an email finding API, such as Hunter.io's "Email Finder" API, using Google Appscripts. By providing the first name, last name, and domain name, the program can return the person's email address, making the process faster and more efficient.

Q: What are the advantages and limitations of using ChatGPT for content generation in SEO?

ChatGPT can generate readable, well-structured content that stays topically relevant and can be used for short-form content like meta descriptions. However, it lacks expertise and may produce boilerplate content that lacks uniqueness and expertise. It is not suitable for creating full articles or content requiring in-depth knowledge.

Q: How can ChatGPT be used to optimize content for featured snippets?

ChatGPT can be asked to provide concise and specific responses to questions related to a specific keyword or topic. By tailoring the response to match the search query and improving conciseness, it can help optimize content for featured snippets, increasing the chances of ranking in this prominent position in search results.

Q: Why is ChatGPT not recommended for search intent classification in SEO?

ChatGPT lacks access to SERP data, making it challenging to accurately identify search intent for keywords. While it may offer reasonable suggestions for some keywords, it often struggles with unusual or ambiguous terms and fails to recognize navigational or local intent. Checking SERPs manually is still necessary for reliable search intent classification.

Summary & Key Takeaways

  • ChatGPT is effective in constructing regex, allowing users to find patterns within text, which can be useful for SEO tasks such as identifying keywords phrased as questions in Search Console.

  • It can automate tasks, such as generating code for connecting email finding APIs, which improves the efficiency of processes like link building campaigns.

  • ChatGPT can help in creating clickworthy titles, improving content outlines, proofreading, and writing concise sentences for clarity, but it falls short in generating high-quality, topic-specific content and accurately classifying search intent.

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