Building a #LawFirm From Scratch with Joe Nazarian | Summary and Q&A

TL;DR

Opening a law firm requires proactive marketing efforts, starting with personal connections and expanding to digital strategies like PPC and SEO, with a focus on providing excellent customer service.

Key Insights

• 🤗 Jumping right into marketing and taking on any available cases is essential to building a name and reputation in the early stages of opening a law firm.
• ❓ Reinvesting all income back into marketing efforts, such as website development, PPC, and SEO, can contribute to the growth and visibility of the firm.
• 🤪 Effective marketing in the legal industry goes beyond advertising and includes providing exceptional customer service to every potential client.
• 🤑 Word-of-mouth referrals are valuable and can be obtained even from individuals who were not accepted as clients but had a positive experience with the firm.
• 🥰 The speaker's marketing mindset prioritizes customer service and emphasizes the importance of making each person feel heard and valued during the initial interactions.
• 👋 Business development goes hand in hand with marketing efforts, requiring a focus on the needs and satisfaction of potential clients.
• 👻 Consistent reinvestment in marketing efforts allows for continuous growth and opportunities for helping more people in need.

Transcript

what was it like to open your own firm and then how is your marketing efforts evolved over the years Gary's starting but I dove right in I just jumped in and I really took whatever kind of came in right I did focus on personal injury but whatever cases came in I I took them on and I did as best as I could and the way that I was just marketing was y... Read More

Questions & Answers

Q: How did the speaker initially market their law firm?

In the beginning, the speaker focused on personal connections, reaching out to friends, family, and networking events to let people know about their practice and the type of law they specialize in.

Q: What were some early marketing decisions and hires made by the speaker?

While still working at another law firm, the speaker would take on personal injury cases on the side. They reinvested every dollar back into marketing, including building a website, PPC campaigns, SEO efforts, and even printing t-shirts to increase their visibility.

Q: How did the speaker prioritize customer service in their marketing strategy?

The speaker believes that excellent customer service is crucial in the legal industry. They prioritize providing a positive experience for every person who contacts them, even if they can't take on their case, as they understand the power of word-of-mouth referrals.

Q: How has the speaker's mindset on marketing evolved over time?

Today, the speaker views marketing as a way to provide exceptional customer service. They believe it starts with the initial phone call and ensuring that the person feels valued and supported, whether they can help them or not. They have also developed various strategies over the years to enhance their marketing efforts.

Summary & Key Takeaways

• The speaker opened their law firm by taking on any cases that came in and focusing on personal injury. They marketed themselves by reaching out to friends, family, and networking at events.

• In the early stages, they reinvested every dollar back into marketing, including building a website, PPC, SEO, and other strategies to increase visibility.

• The key to their marketing approach is excellent customer service, ensuring that every interaction leaves a positive impression, even when they can't take on a case.