[ BREAKING NEWS ] Perch raises $775-million beating out Thrasio's $750 to Buy Amazon FBA Brands | Summary and Q&A

TL;DR

Perch, an Amazon aggregator, has raised $775 million in series A funding to acquire more brands on Amazon, becoming the second-largest player in the market.

Key Insights

• 💄 Perch's $775 million funding makes it one of the most well-funded Amazon aggregators.
• ❓ The funding will be used for acquisitions, staff expansion, and technology development.
• 🛄 Perch currently has 70 brands in its portfolio and aims to compete with the top aggregator, Thracio.
• 🥺 The funding influx indicates a growing interest in acquiring Amazon brands, leading to increased competition and potential opportunities for brand owners.
• ❓ The aggregator market is becoming more sophisticated, with the presence of software engineers and advanced technology platforms.
• 🥳 The success of Perch reflects the booming business of buying up third-party sellers with a proven track record on Amazon.
• 🤝 The market for Amazon brands is currently a buyer's market, with aggregators inundated with deal flow.

Transcript

some big news on the amazon aggregator front perch has announced today they've raised more than 775 million dollars to go acquire more amazon brands my name is stephen pope and i'm the founder of my amazon guy today i'll talk about why this is such a big deal for starters thoracio just announced in february that they had raised 750 million now mind... Read More

Questions & Answers

Q: How much funding did Perch raise and what does it plan to do with it?

Perch raised $775 million in series A funding, which will be used to acquire new businesses, hire more staff, and develop its technology platform.

Q: How does Perch's funding compare to other aggregators in the market?

Perch's funding is the largest ever series A raised by a consumer packaged goods company and puts it in second place behind Thracio, which has raised over $1.75 billion to date.

Q: How many brands does Perch currently have in its portfolio?

Perch currently has 70 brands in its portfolio, including Satina, a women's athleisure brand, Cali Whites, a teeth whitener brand, and flathead kitchenware.

Q: What impact does the influx of funding have on the Amazon space?

The significant funding raised by Perch indicates that there is a growing interest and investment in acquiring Amazon brands. This influx of money could lead to more competition and potential opportunities for brand owners looking to sell.

Summary & Key Takeaways

• Perch has raised $775 million in funding, making it one of the most well-funded Amazon aggregators.

• The funding will be used to acquire new businesses, expand staff, and develop the technology platform.

• Perch currently has 70 brands in its portfolio and aims to compete with the top aggregator, Thracio.