Branding Yourself & Staying In Touch w/ Clients (ft Mak Azadi) | Daily Creative | Summary and Q&A

TL;DR

Should you build a brand around your personal name or a brand name? It depends on your goals and aspirations.

Key Insights

• 💪 Building a personal brand can create a stronger connection with clients, but it may be harder to sell or scale the business.
• 👨‍💼 Using a brand name can give the impression of a larger and more established business.
• 👨‍💼 Maintaining relationships with existing clients is crucial for business growth.
• ❓ Personal touch and genuine interactions are essential in client relationships.
• 💁 CRM tools can help manage client information and track interactions.
• 💌 Sending personalized cards or emails can help maintain and nurture client relationships.
• 🏛️ Aspiring creatives should prioritize building relationships and maintaining client connections.

Transcript

good morning friends how's it going I'm Chase welcome to day the creative this is the show where I answer your questions about the problems you're having on your journey to becoming uh an aspiring or a professional creative we've all got these problems it's crazy that if we just share them uh like we do on this show that you might be able to learn ... Read More

Questions & Answers

Q: Should I build a brand around my personal name or something else?

It depends on your goals. Building a personal brand might make it harder to sell or scale the business, but it can create a stronger personal connection with clients. Consider your long-term aspirations and choose accordingly.

Q: How can a mobile DJ stay in touch with clients?

Use a Customer Relationship Management (CRM) tool or simply create a document to track client information, such as birthdays and special events. Send personalized cards or emails to keep the relationship alive and engaged.

Summary & Key Takeaways

• The guest, Mac Aadi (COO of Creative Live), discusses the pros and cons of building a business around a personal name versus a brand name.

• If you want to build a global dominating brand, using a personal name might make it harder to sell and grow the business.

• If your goal is to build a small to medium-sized business and create a personal connection with clients, using your personal name might be more effective.