Bradley Sutton Serious Sellers Helium10 Amazon Seller Pro on Keywords, Inventory, PPC Podcast #82 | Summary and Q&A

TL;DR

In this podcast episode, host Stephen Pope interviews Bradley Sutton, a leading expert in selling on Amazon. They discuss various topics, including keyword research strategies, Q4 inventory challenges, and the importance of PPC advertising. Bradley shares valuable insights and tips for increasing sales on Amazon.

Key Insights

• 👨‍🔬 Keyword research should focus on understanding buyers' needs and matching their search terms to product listings.
• 📈 Utilizing platforms like Etsy and Pinterest can provide valuable insights into keywords and market trends.
• 🆘 Early planning and diversifying inventory management strategies can help sellers navigate Q4 challenges.
• 🫠 PPC advertising, including video ads, can be an effective way to increase visibility and sales on Amazon.
• 👶 The "honeymoon period" after launching a new product can significantly impact sales, making it crucial to generate sales velocity early on.
• 🔓 Investing in brand registry can unlock additional advertising options and benefits for sellers.
• 🆘 Utilizing virtual bundles and influencer marketing can help boost sales on Amazon.
• 💳 Sellers should consider using a credit card with cashback or travel points to pay for PPC charges, maximizing the benefits for their businesses.

Transcript

big guest on today's podcast he's the host of serious seller podcast bradley sutton and man great tips and information that were revealed on today's podcast i think you guys are going to enjoy it we cover everything from how to research a product keyword strategies inventory management 3pl strategies we even touch base on pay-per-click advertising ... Read More

Questions & Answers

Q: What is the significance of keyword research in selling on Amazon?

Keyword research is crucial as it helps sellers understand buyers' needs and ensures that their products match the keywords buyers use to find them. By focusing on keyword research, sellers can increase their chances of success on Amazon.

Q: How can sellers overcome Q4 inventory challenges?

Sellers can address Q4 inventory challenges by utilizing 3PL warehouses or fulfilling orders through merchant fulfillment. By planning ahead and diversifying their inventory management strategies, sellers can avoid stockouts during the busy Q4 season.

Q: What do sellers need to consider when launching new products on Amazon?

Sellers should conduct thorough keyword research, analyze competitor listings, and consider using platforms like Etsy and Pinterest to gather insights. Additionally, they should focus on generating sales velocity through PPC campaigns or discounts to increase visibility.

Q: How can sellers navigate the constantly changing PPC advertising landscape on Amazon?

By using tools like Helium10 Ads, sellers can simplify their PPC management process and focus on key metrics that lead to success. It's important to set rules and goals for campaigns, monitor performance regularly, and make adjustments to optimize ROI.

Summary & Key Takeaways

• Bradley Sutton emphasizes the importance of understanding buyers' needs and focusing on keyword research from a buyer's perspective.

• To stand out in a competitive market, sellers should consider researching keywords on platforms like Pinterest and Etsy, in addition to using tools like Helium10.

• Q4 inventory challenges can be addressed by utilizing 3PL warehouses or fulfilling orders through merchant fulfillment.

• Bradley Sutton advises sellers to start their campaigns early and focus on sales velocity to ensure a steady increase in inventory capacity.