Black Friday Amazon Strategies - Prime Exclusive Discounts, Lightning Deals & More! | Summary and Q&A

TL;DR

Use prime exclusive discounts and Lightning Deals to attract customers during Black Friday Cyber Monday.

Key Insights

• ✋ Prime exclusive discounts can be a powerful tool to attract more customers and generate higher conversions during Black Friday Cyber Monday.
• ⚡ Lightning Deals work best for products with established presence and high standing on Amazon.
• 🤸 Coupons may not be the most effective strategy as customers tend to avoid the extra step of clicking and adding to cart.
• ❓ Reducing customer effort through various incentivization strategies is crucial during major holiday events.
• 👂 The choice of strategy should be product-dependent and consider factors like brand loyalty, reviews, and listing maturity.
• 🏷️ Sale prices with strike-through labels may not be available if the product's price has been recently reduced.
• 🫠 Increasing ad budgets and bids can further enhance sales during Black Friday Cyber Monday.

Transcript

welcome everyone welcome to the Friday Q&A where faith and I are here to answer any and all of your Amazon questions all right awesome very good way to start today we'll go ahead and jump into some questions for Gore another one of our regulars hi guys nice to see you every week what is your go-to strategy for attracting more customers for Black Fr... Read More

Questions & Answers

Q: What is the best strategy to attract more customers during Black Friday Cyber Monday?

The go-to strategy is to offer prime exclusive discounts, as it puts a special badge on the product page, appealing to Prime members and leading to more conversions.

Q: How do I decide between prime exclusive discounts, Lightning Deals, sale prices, and coupons?

It depends on the product and its standing on Amazon. Lightning Deals work best for products with many reviews and a mature listing. Prime exclusive discounts are less stringent and can be set up easily. Coupons may not be as effective as customers tend to avoid the extra step.

Q: What is the importance of reducing customer effort during major holiday events?

Anything that reduces customer effort, such as prime exclusive discounts, strike through prices, or promotions, can help attract customers during major holiday events. Amazon values reducing customer effort as a core value.

Q: Can the effectiveness of different incentivization strategies vary based on the product and listing?

Yes, the effectiveness of strategies like Lightning Deals, sales prices, and coupons strongly depends on factors such as brand loyalty, product recognition, reviews, and listing optimization.

Summary & Key Takeaways

• Prime exclusive discounts can lead to higher conversions as Prime members feel rewarded for their membership.

• Lightning Deals work best for products with a lot of reviews and standing on Amazon.

• Coupons may not be as effective as customers tend to avoid the extra step of clicking and adding to cart.