B.J. Novak and Dev Flaherty Appify the Listicle | Summary and Q&A

TL;DR

List App (now known as List) is a platform that allows users to communicate and express themselves through lists, attracting a diverse and creative community.

Key Insights

• 👂 List provides a unique and intuitive platform for users to express themselves through the format of lists.
• 🟰 The community on List is diverse and includes celebrities, writers, and creative individuals, creating an equal and authentic environment.
• 😑 List's emphasis is on self-expression, with users freely expressing their emotions, thoughts, and ideas in a passionate and personal way.
• 😌 The platform's success lies in becoming the primary choice for people to share any type of list and nurturing a strong and vibrant community.
• 👂 List plans to expand to the web to offer users more capabilities and convenience in creating lists.
• 🥶 The co-founders value authenticity and have been attentive to user feedback, focusing on nurturing the strengths and positivity of the community.
• 👤 While celebrities initially attracted attention to List, the platform's success relies on the overall engagement and creativity of its user base.

Transcript

so I think Jordan kind of covered it but just to recap def laddy and bj novak are the co-founders of the list up def laddy was previously the senior vice president of user experience at fab and BJ is a stand-up comedian he's an author and you probably know him best as a writer executive producer and co-star on the office he was Ryan Howard so thank... Read More

Questions & Answers

Q: What sets List apart from other social media platforms?

List's simplicity and intuitive interface make it easy for users to create and share lists, while the diverse and expressive community on the platform sets it apart from others.

Q: How did List App attract celebrity users?

The co-founders initially invited their celebrity friends to join the private beta, which set the tone for an authentic and equal community. The presence of celebrities, though small, helped attract attention to the platform.

Q: What have the co-founders learned from user feedback?

The co-founders discovered that the core use of List is self-expression, with users expressing their emotions, thoughts, and ideas in a passionate and personal way. This feedback influenced the emphasis on fostering creativity and community interactions.

Q: What is the end goal for List?

The co-founders aim for List to become the go-to platform for people to share their thoughts, feelings, and ideas through lists, creating a valuable and authentic environment. The focus is currently on building a product that users genuinely love and finding ways to make it valuable.

Summary & Key Takeaways

• List App (now List) is a platform for people to communicate through the easy-to-share format of lists, allowing them to express themselves in an elemental and intuitive way.

• The co-founders initially had uncertain expectations about what people would create lists about, but soon discovered that the platform catered to personal, emotional, and practical lists.

• The community on List is diverse and creates a wide range of lists, from heartfelt expressions to practical recommendations.