Ask ANY Advertising PPC Amazon FBA Question with Ad Badger & My Amazon Guy | Summary and Q&A

TL;DR

In this podcast, ad optimization expert Michael from Ad Badger shares valuable insights on Amazon PPC advertising strategies and optimization techniques.

Key Insights

• 🔂 Single keyword campaigns are recommended for precise placement settings and optimization.
• 😜 Gradually lowering bids for dynamic up and down scenarios can help maintain rank and optimize performance.
• 🚀 Launching with an automatic ad and adding manual campaigns for targeted keywords is the best strategy for new product launches.

Transcript

so so so so do do so so what what uh uh what oh we going live here in about five minutes to talk about advertising today we've got a special guest from ad badger michael erickson ceo of adbadger ask any amazon ppc and advertising questions today so hey so so so so uh hey this is the my amazon guy podcast super excited to talk to you guys Read More

Questions & Answers

Q: What is the best strategy for campaign placement in Amazon advertising?

Michael suggests using single keyword campaigns to better optimize placement settings for individual keywords. This allows for more precise targeting and better results.

Q: How should we optimize PPC fixed bids for dynamic up and down?

Michael recommends gradually lowering bids to maintain rank while testing the optimal bid for dynamic up and down scenarios. It's important to analyze performance and adjust bids accordingly.

Q: What is the best PPC strategy for a new product launch?

Launching with an automatic ad and adding a few manual campaigns for targeted keywords is recommended. This combination allows for both broad exposure and precise targeting.

Q: How can we set different campaign budgets for each weekday?

Michael suggests using single keyword campaigns to allocate specific budgets for each keyword. This allows for more control over budget allocation and better optimization.

Summary & Key Takeaways

• Michael from Ad Badger shares insights on Amazon advertising and how to make it easier and more profitable.

• He recommends using single keyword campaigns for better placement settings and optimization.

• Michael discusses the importance of launching with an auto campaign and gradually moving to manual campaigns for better targeting.