ASIN Review - Shay Womens Mens Designer Fashion Aviator Sunglasses - Amazon FBA | Summary and Q&A

TL;DR

The analysis highlights the importance of increasing organic keywords, improving advertising strategies, and optimizing the listing content for higher sales on Amazon.

Key Insights

• 😘 The listing heavily relies on advertising due to a low number of organic keywords.
• 🥺 Increasing organic keywords can lead to higher sales without spending additional advertising budget.
• 🆘 Analyzing competitors' strategies helps identify opportunities for improvement.
• 👂 Optimizing listing content, such as adding more images and infographics, can enhance visibility and sales.
• 🏪 Brand registration and brand store provide additional exposure and modules for increased sales.
• 🏋️ The four-phased SEO process focuses on lifting organic keyword rankings to drive organic traffic and reduce advertising costs.
• 😥 Effective keyword usage in the title and bullet points is crucial for optimizing organic rankings.

Transcript

hey freyr's team i want to congratulate you with reviews that you have on this listing i know how competitive designer eyewear can be on amazon so to see the ratings you have is really a job well done now my job is to look for potential opportunity with sellers who prioritize on amazon and if it's okay with you i'd like to show you several things t... Read More

Questions & Answers

Q: Why is it important to increase organic keywords for the designer eyewear listing?

Increasing organic keywords helps improve visibility and reduces the reliance on costly advertising. By ranking higher in organic searches, the listing can attract more potential customers without spending additional advertising budget.

Q: How can the competitor's advertising plan be used to improve sales?

Analyzing the competitor's advertising plan helps identify gaps and opportunities. By understanding which keywords and strategies are driving their sales, adjustments can be made to the listing's advertising strategy to achieve better results.

Q: What are the benefits of the four-phased SEO process recommended by My Amazon Guy?

The four-phased SEO process focuses on lifting the listing's organic keyword rankings. By improving the ranking positions, the listing can gain organic traffic, reduce advertising costs, and increase sales.

Q: How can brand registration and brand store on Amazon benefit the listing?

Brand registration and brand store provide additional modules and exposure on Amazon. It allows the listing to have a dedicated brand store, brand story, and add compelling content such as infographics and videos. These features can help differentiate the listing from competitors and attract more buyers.

Summary & Key Takeaways

• The listing has a limited number of organic keywords, making it heavily reliant on advertising.

• The competitor analysis shows that a competitor with a higher number of organic keywords is spending less on advertising and selling more.

• The analysis recommends optimizing the listing content by adding more images, infographics, and informative text for better visibility and sales.