ASIN Review - Scrubbz Disposable Rinse Free Bathing Wipes - Amazon FBA | Summary and Q&A

TL;DR

There are technical flaws in the brand's Amazon listing, including issues with keyword indexing, brand content, and SEO, causing them to miss out on potential sales and revenue.

Key Insights

• 🥳 The brand's keyword indexing ratio should be improved to enhance SEO performance.
• 🔊 The brand is missing out on ranking for high-volume, relevant keywords, which affects their visibility and authority.
• 🙅 Adding crawlable text to the A+ content and optimizing alt text for images can improve SEO potential.
• 😜 Videos can contribute to higher SEO ranking signals and improve conversion rates.
• 🐕‍🦺 The brand has potential for growth and should consider taking advantage of professional services to optimize their listing.
• 🪘 Long A+ content can prevent customers from scrolling to competitor products.
• ❓ The brand's website showcases their expertise and success with over 250 brands and $300 million in revenue.

Transcript

hey israel ricardo here with my amazon guy hope you're doing well hey so i was brought into some products your category and i came across your brand scrubs and i see here you guys have over 17 000 ratings and 4.7 stars out of five so that is an awesome job definitely well done well deserved uh but as i was going through your listing actually notice... Read More

Questions & Answers

Q: How does the brand's keyword indexing ratio impact their SEO performance?

The ideal keyword indexing ratio is 2:1, meaning for every sponsor keyword, the brand should have two organic keywords indexed. This ratio indicates a good SEO health, and the brand should work on improving their organic keyword index to boost sales potential.

Q: Why are triple-digit rankings for relevant keywords holding the brand back?

Triple-digit rankings mean the brand's products are buried among many similar items, causing low visibility and decreasing the likelihood of being seen by potential customers. Improving SEO and keyword optimization can help improve rankings and increase visibility.

Q: How can the brand improve their A+ content layout for better SEO?

The brand's A+ content layout is okay, but having crawlable text on the images is crucial for SEO. By adding relevant keywords to the A+ content's crawlable text, the brand can improve their indexation for thousands of keyword variations and potentially skyrocket their rankings.

Q: Why should the brand consider using videos in their listing?

Videos are important for both SEO ranking signals and improving conversion rates. By including a video in their listing, the brand can enhance their SEO performance and engage potential customers more effectively.

Summary & Key Takeaways

• The brand's listing has a good rating and customer feedback, but there are technical flaws in the product detail page, brand content, and keyword indexing that are impacting sales potential.

• The keyword indexing ratio suggests room for improvement, as the brand should have more organic keywords indexed compared to sponsor keywords.

• The brand is missing out on ranking for high-volume, relevant keywords, which is affecting their visibility and search authority.