ASIN Review - E-Z UP AMB3SSGF10WH Ambassador, 10' x 10', Roller Bag and 4 Piece Spike Set-Amazon FBA | Summary and Q&A

TL;DR

An account executive offers tips to improve sales on an Amazon canopy product, including adding more lifestyle imagery and optimizing keyword usage.

Key Insights

• ❓ Lifestyle imagery is crucial in showcasing products and generating more sales.
• 💄 Engaging A+ content can greatly influence buyers' decision-making process.
• 👨‍🔬 Optimizing keyword usage, including exact matching, is essential for improving organic search rankings.
• ❓ Exploring PPC opportunities can further enhance visibility and sales.

Transcript

hey there eye canopy I just came across your brand here on Amazon it was taking a look at one of your listings here for your canopy product and I wanted to First say a great job on the product you've got over 3 200 really positive ratings but that being said I wanted to share some tips to help you grow your sales on Amazon my name is Matt I'm an ac... Read More

Questions & Answers

Q: What is the main issue with the canopy listing?

The main issue with the canopy listing is the lack of lifestyle imagery, which should showcase people using the product in different settings and convey the enjoyment it brings.

Q: How can the A+ content be improved?

The A+ content should be more engaging and make potential buyers want to make a purchase. It should showcase different components of the canopy while also incorporating lifestyle shots.

Q: How is the listing performing in terms of organic search rankings?

The listing is currently ranking number 20 for the keyword "tent canopy," which receives 12,000 monthly searches. It is important to improve the ranking to be within the top section of search results.

Q: Is running PPC ads for the keyword "tent canopy" recommended?

While the keyword "tent canopy" may be expensive and competitive for running PPC ads, it is still worth considering to enhance visibility and increase organic rankings.

Summary & Key Takeaways

• The account executive points out that the listing lacks lifestyle photos, emphasizing the need to showcase people enjoying the canopy in various settings.

• The A+ content also needs improvement as it is not engaging enough to drive sales.

• The account executive suggests optimizing keyword usage by exact matching for important keywords like "tent canopy" and exploring PPC advertising opportunities.