Amazon Revokes MYCE - Sellers Can No Longer Email Customers | Summary and Q&A

TL;DR

Amazon discontinues MyYC, a tool that allowed sellers to email their own customers for marketing purposes.

Key Insights

• 👻 Amazon has discontinued MyYC, a tool that allowed sellers to email their own customers for marketing campaigns.
• 🥺 The tool was found to be inconsistent in delivering quality and value by Amazon, leading to its discontinuation.
• 💌 MyYC required customers to follow a brand on the Brand Store to receive marketing emails, limiting its reach.
• 🔨 Many sellers were not aware of the existence of the MyYC tool.
• 🪡 Amazon may need to offer alternative or improved tools to provide value to sellers in the future.
• 🪜 The discontinuation of MyYC adds to the perception that it is becoming harder to sell on Amazon.
• 🔨 Amazon's ecosystem of tools for sellers varies in quality, with only a few being deemed valuable.

Transcript

rip to emailing customers on Amazon one of those tools that Amazon gave us to help out Amazon sellers so you could contact your own customers and send them some marketing stuff the sort of thing you wish Amazon was doing for you all the time has gone away so rip to it we got this message I I'll show this to you here uh manage your customer engageme... Read More

Questions & Answers

Q: Why did Amazon discontinue the MyYC tool?

Amazon discontinued MyYC because it did not consistently deliver the quality or value they aimed to provide to sellers and customers.

Q: How did MyYC work for sellers?

MyYC allowed sellers to send marketing campaigns via email to customers who followed their brand on the Brand Store.

Q: Was MyYC widely used by sellers?

No, MyYC was not widely used by sellers, as most brands had fewer than 10,000 followers on the Brand Store.

Q: Will Amazon replace MyYC with a similar tool?

It is uncertain if Amazon will replace MyYC with another tool, but they may need to offer some perceptional value to sellers in the future.

Summary & Key Takeaways

• Amazon has discontinued MyYC, a tool that allowed sellers to email their own customers with marketing campaigns.

• The tool was found to be inconsistent in delivering quality and value, leading to its discontinuation.

• MyYC enabled sellers to promote new products with special offers to customers who followed their brand on the Brand Store.