Amazon PPC Day Parting is Additive (Don't Make this TOS Stacking Mistake) | Summary and Q&A

TL;DR

Learn how to effectively utilize PPC day parting on Amazon Seller Central to optimize your ad campaigns.

Key Insights

• 🥳 PPC day parting on Amazon Seller Central is a powerful tool for optimizing ad campaigns and increasing sales during high-converting hours.
• 💡 Bid modifiers in PPC day parting are additive, meaning they stack on top of each other, so sellers need to carefully consider their bid adjustments to avoid overbidding.
• ⌛ Analyzing sales data by hour is crucial to identify the most profitable time periods for bid adjustments in PPC day parting.
• 🥳 Currently, Amazon does not support negative bid adjustments in PPC day parting, posing limitations for sellers who wish to avoid advertising during specific time periods.
• 😫 Setting up rules for bid adjustments manually can be time-consuming, especially for sellers with multiple campaigns.
• 🆘 Hiring a professional like "My Amazon Guy" can help sellers navigate and optimize their PPC campaigns effectively.
• 🥳 Amazon's integration of PPC day parting within the native portal provides more trustworthiness compared to external platforms.

Transcript

PPC day parting is the coolest thing that has been launched on Amazon sellers Central's advertising console in all of 2023 but here's a warning it's additive which means any bid modifiers will stack which is why I'm going to show you in this video what to be on the lookout for so you don't overbid and then think oh my gosh this thing sucks when it ... Read More

Questions & Answers

Q: What is PPC day parting and why is it important for Amazon sellers?

PPC day parting allows Amazon sellers to adjust their bids during specific time periods, maximizing ad visibility and sales during high-converting hours.

Q: How do bid modifiers work in PPC day parting?

Bid modifiers are additive, meaning if you have multiple bid modifiers for a specific time period, they will stack on top of each other. Sellers need to be cautious to avoid overbidding.

Q: How can I determine the best time periods for bid adjustments in PPC day parting?

Analyze your sales data by hour using the business reports in Seller Central. Look for peak hours and consistent patterns to identify the time periods with the highest sales velocity.

Q: Are negative bid adjustments possible in PPC day parting?

Currently, Amazon only allows additive bid adjustments. Sellers cannot decrease their bids below the base bid, which can be challenging when trying to avoid advertising during specific time periods.

Summary & Key Takeaways

• PPC day parting is a new feature on Amazon Seller Central's advertising console launched in 2023, allowing bid modifiers based on specific time periods.

• Bid modifiers are additive, meaning they stack on top of each other, which can lead to overbidding if not set up correctly.

• This video provides a step-by-step guide on how to set up and avoid common pitfalls of PPC day parting.