Amazon PPC AMA Live Q&A with Matthew Davis | Summary and Q&A

TL;DR

Understand the importance of keyword volume and search behavior indicators when analyzing competitor's PPC campaigns, the significance of conversion in keyword ranking, the impact of bid adjustments on keyword ranking, strategies for advertising new products with low reviews, budget control and bid reduction for profitable keywords, and the impact of product ratings on PPC strategies.

Key Insights

• 🎯 Keyword volume and competitor analysis are essential for effective PPC targeting strategies.
• ☠️ Conversion rates significantly impact keyword ranking in PPC campaigns, and nominal rates are necessary for successful ranking.
• 🚥 Bid adjustments in PPC campaigns can affect keyword ranking and traffic engagement, although changes may not be immediately noticeable.
• 😘 Advertising new products with low reviews requires strategic keyword targeting, competitive pricing, and leveraging different campaign types.
• 🎮 Budget control and bid reduction are effective strategies to manage costs and achieve profitable results.

Transcript

oh la a body m n n n [Applause] n oh oh [Applause] [Applause] a [Applause] oh he he oh he he hello there all right back again with you let me see if I can hold this up all right uh my name is Matt Davis I'm gonna be hosting the show today uh this is the Tuesday PPC AMA um those of you guys who remember me f Read More

Questions & Answers

Q: How can I see what keywords and ASINs my competition is targeting in their PPC ads? Does H10 provide this information?

Unfortunately, you can't see exact details of your competitor's ad campaigns. However, analyzing search volume and competitor's listings can provide insights into their targeting strategies. H10 can be a valuable tool for analyzing search volume and trends related to specific keywords.

Q: Can clicks or sales impact keyword ranking in PPC campaigns?

Clicks and sales are important factors in keyword ranking. Conversion is particularly crucial, as Amazon's search algorithm prioritizes products that have higher conversion rates. Aim for a nominal rate of conversion and focus on improving keyword targeting and ad relevance.

Q: Will increasing or decreasing bids in a PPC campaign affect keyword ranking?

Yes, bid adjustments can impact keyword ranking in PPC campaigns. By adjusting bids, you can determine which keywords and behaviors your campaign targets, influencing the level of traffic and engagement. However, changes in keyword rankings may not be immediately evident and can vary depending on factors like attribution and overall market trends.

Q: How should I advertise new products with low reviews and competitive keyword bids?

To advertise new products with low reviews, focus on profitable keywords, set competitive prices, and target other PPC campaign types. Utilize effective listing optimization techniques and consider a gold panning campaign approach to generate ample traffic and engagement without overspending.

Summary & Key Takeaways

• Knowing keyword volume and analyzing competitor's listings can give insights into effective PPC targeting strategies.

• Conversion is an essential factor in keyword ranking, and nominal rates are necessary for successful ranking.

• Bid adjustments in PPC campaigns can impact keyword ranking and traffic engagement, but daily changes might not be easily noticeable.

• Advertising new products with low reviews requires focusing on profitable keywords, offering competitive prices, and leveraging other PPC campaign types.

• Budget control and bid reduction are effective strategies to control costs and achieve profitable results.

• Product ratings below 4 stars may impact PPC strategies, and targeting top of search positions might not be the most effective approach.