Amazon PPC AMA Live Q&A with Marissa Linzey and Matthew Davis | Summary and Q&A

TL;DR

Increase your product's visibility and sales on Amazon by using specific ad strategies and targeting techniques tailored to the supplement and apparel categories.

Key Insights

• 🫠 Selling supplements at a competitive price and focusing on unique selling propositions can help offset high ad costs.
• 😓 Auto catch-all campaigns can cast a wide net and gather valuable data on search terms and strategies.
• 💁 Customer loyalty analytics can provide insights into repeat purchases and inform targeted promotions.
• 🎯 Refine category targeting and expanded product targeting can be effective strategies for increasing visibility and sales.

Transcript

a and n and and now and hey he [Applause] he go w [Applause] I he he he hi guys welcome welcome to the my Amazon guide PPC Ama every Tuesday um sorry we started a little bit late um only one minute um today I am joined by Matt Davis um who is an ads auditor here at mag I'm a brand director um at mag and man Read More

Questions & Answers

Q: How can I improve the performance of my auto campaigns for supplements?

Start with low bids and gradually increase them based on impressions and clicks data. Use search term reports to identify profitable keywords and expand on successful targeting strategies.

Q: How can I keep ACOS low while increasing new customer count for supplement sales?

Focus on branding and product differentiation to attract new customers. Utilize customer loyalty analytics to identify target audience segments and tailor promotions to drive new customer acquisition.

Q: Any specific tips for re-ranking a product and restarting a PPC campaign after going out of stock?

Restart campaigns with indexing history intact and make necessary adjustments to bids and budgets. Monitor search term reports to identify high-performing keywords and optimize campaign targeting for better performance.

Q: How can I advertise supplements effectively when the competition is high and ad costs are expensive?

Sell your product at a competitive price and highlight unique selling propositions to stand out in a crowded market. Utilize targeted ad campaigns, such as auto catch-alls, with low bids to maximize reach while keeping costs low.

Q: Is it necessary to hire an agency to handle Amazon advertising for a single product?

It depends on your budget and time availability. Consider all-in-one solutions, individual ad specialists, or one-time audit services based on your needs and goals. Evaluate the revenue potential and weigh it against the agency's fees before making a decision.

Summary & Key Takeaways

• When advertising supplements, focus on selling your product at a competitive price and highlight unique selling propositions, such as high quality or clean ingredients.

• Utilize auto catch-all campaigns with low bids to cast a wide net and gather data on which search terms and strategies are most effective.

• Monitor customer loyalty analytics to track repeat purchases and tailor promotions to different audience segments.

• For apparel advertising, consider targeting specific keywords and demographics that align with your product and create ads that highlight your unique selling points.

• Be aware of character limits on apparel ads and use concise and impactful messaging.