Amazon Criteria for the Best Seller Badge: Steven Pope Amazon FBA Weekly Q&A | Summary and Q&A

TL;DR

In this comprehensive analysis, we discuss the impact of stock outs on Amazon rankings, the benefits of comparing your ASIN with competitor products, and the importance of optimizing PPC campaigns for maximum profitability.

Key Insights

• 🤪 Going out of stock on Amazon can harm your rankings, highlighting the importance of inventory management.
• ❓ Comparing your ASIN to competitor products can offer valuable insights for improving your own product offering.
• ❓ Optimizing PPC campaigns requires continuous testing and monitoring, focusing on profitability.
• 📞 Virtual phone numbers like Google Voice are generally safe for receiving OTP codes, but caution is advised.
• ☠️ Tracking conversion rates of competitors can be challenging, but tools like Piku can provide some insights.
• ❓ Creating separate campaigns for each product variation can be effective but may require managing multiple campaigns.
• 🛄 Patent infringement claims often require legal assistance to navigate.
• 😒 Registering a brand name without usage may be possible, but it's essential to have evidence of the product in use.
• 💨 Lowering bids on Amazon's Choice keywords can be an effective way to optimize PPC campaigns.

Transcript

so so so so do so what what two two i two do so so uh happy friday welcome to my amazon guys weekly q a session where i your host stephen pope answer your amazon questions it's my pleasure and we usually get about 150 to 200 questions every friday uh we'll prioritize those that have joined us as a member hit that join button on the youtub Read More

Questions & Answers

Q: Does Amazon penalize sellers for going out of stock?

While Amazon doesn't penalize sellers directly, going out of stock can negatively impact rankings as Amazon prioritizes products that consistently stay in stock. Recovering from a stock out event can take weeks.

Q: Should I compare my ASIN to my competitor's?

Yes, comparing your ASIN to competitor products can provide valuable insights on pricing, packaging, and other factors that contribute to their success. This can help identify areas for improvement and enhance your own product offering.

Q: How can I optimize my PPC campaigns?

Optimizing PPC campaigns involves adjusting bidding strategies and leveraging bid modifiers. Lowering bids on certain keywords may be beneficial if it leads to more profitable results. Continuous monitoring and testing are key to achieving optimal performance.

Q: Can I use a virtual phone number for Amazon OTP codes?

It is generally safe to use a virtual phone number like Google Voice for Amazon OTP codes. However, proceed with caution as certain virtual phone numbers may not receive text messages, which could hinder your account access in case of verification requirements.

Q: How can I see the conversion rate of my competitors?

It is challenging to directly see the conversion rate of competitors. However, tools like Piku and keyword analysis can provide insights into their overall performance and sales velocity.

Q: Should I have separate campaigns for each variation of my product?

It depends on the specific variations and your overall strategy. While segmenting campaigns for specific variations can be helpful, managing too many campaigns can become burdensome. It's generally recommended to focus on 5-10 key keywords and prioritize the best performing variations.

Q: Is it safe to advertise using Pixel Me links?

Pixel Me links are generally safe for advertising purposes. However, the impact on brand referral bonuses is uncertain. It's recommended to consult with Pixel Me or Amazon directly to ensure compliance with their policies.

Summary & Key Takeaways

• Going out of stock on Amazon can have a negative impact on rankings, as Amazon prioritizes products that consistently stay in stock. It can take weeks for rankings to recover after a stock out event.

• Comparing your ASIN to competitor products can provide valuable insights on pricing, packaging, and other factors that contribute to their success. Identifying areas for improvement can help enhance your own product offering.

• Optimizing PPC campaigns involves adjusting bidding strategies and leveraging bid modifiers to achieve better performance. Lowering bids on certain keywords may be beneficial if it leads to more profitable results.