Amazon Changed Coupons - 3 Things You Need to know (It's Not Good for Sellers) | Summary and Q&A

TL;DR

Amazon has implemented new coupon pricing requirements, potentially limiting the use of coupons for sellers and requiring strategic use to meet the criteria.

Key Insights

• 😒 New pricing requirements for Amazon coupons have been introduced, potentially limiting their use for sellers.
• ❓ Understanding the median price and last promotion price is crucial for meeting the criteria.
• 😒 Strategic use of coupons is necessary, as using them all the time may affect pricing and promotion eligibility.
• 🥺 The lack of time constraints for the last promotion price requirement may lead to further changes.
• 🅰️ Sellers should be aware of the different types of promotions available on Amazon and their individual constraints.
• 💁 The FAQ provided by Amazon offers more detailed information on the changes.
• 🐕‍🦺 Seeking professional assistance from services like My Amazon Guy can help sellers navigate and optimize their Amazon presence.

Transcript

if you're trying to load a coupon on Amazon as a seller they are changing the requirements my name is stepen Pope I'm the founder of my Amazon guy and in this video I'll show you what it means for your brand so if you log into the coupon creation section which you can get there by hitting the menu advertising and go into coupons you're going to see... Read More

Questions & Answers

Q: What are the new pricing requirements for Amazon coupons?

The new requirements state that the "was price" must be lower than the 90-day trailing median price. Additionally, the last promotion price must be lower than the current coupon price, with no time constraint.

Q: How does the median price affect the eligibility for coupons?

The median price is the average price of a product over the last 90 days. If a coupon price is not lower than the lowest price within that period, it may not be eligible.

Q: What happens if the coupon price is not lower than the last promotion price?

If a coupon price is higher than the last promotion price, it may not be displayed. Amazon may update this requirement due to the lack of a time constraint.

Q: Can sellers use multiple types of promotions simultaneously?

It is recommended to strategically use promotions and avoid running a listing with a coupon, brand tailored promotion, subscribe and save, and a regular promotion simultaneously. Each type has its own requirements and can affect the pricing and visibility of the product.

Summary & Key Takeaways

• Amazon has made changes to the coupon creation section, introducing new pricing requirements for coupons.

• Sellers will be temporarily excluded from using coupons if their prices or discounts do not meet the new requirements.

• The changes have caused confusion among sellers, but understanding the median price and last promotion price is crucial.