Amazon Brand Store 2020 Tutorial Best Practices and Data from Seattle | Summary and Q&A

TL;DR

Amazon provides best practices for improving brand stores, including having a clear strategy, utilizing rich content, and optimizing navigation and product placement.

Key Insights

• 👾 Brand stores on Amazon provide a dedicated space for brands to showcase their products and brand story.
• 💍 Rich and engaging content, such as videos and GIFs, can help attract and engage customers on brand stores.
• 👤 Designing a user-friendly navigation and optimizing product placement can improve the shopping experience on brand stores.
• 🥺 Driving traffic to brand stores can be strategic, but landing customers on product listing pages may lead to greater conversions.
• 🪈 Linking sponsored brands to brand stores has shown positive results in terms of increased visitor traffic, average order value, and units ordered.
• 🏪 Amazon brand stores can be a valuable tool for brands to increase awareness and discoverability on the platform.
• 👋 It is important for brands to have a clear strategy and utilize best practices when designing and managing their brand stores.

Transcript

for you today i've got some amazon powerpoints i was just emailed these from my uh friend over at amazon in seattle and a couple powerpoints we're going to show you with some best practice guides some sops and some uh data that they've mined on improving an amazon store from okay to better using some best practices so uh the first thing that they t... Read More

Questions & Answers

Q: How can brands optimize their Amazon brand stores?

Brands should have a clear strategy for their stores, using rich and engaging content and designing a user-friendly navigation. It is also important to order tiles by product and category and showcase best-selling products.

Q: Should brands drive traffic to their brand stores?

While Amazon suggests driving traffic to brand stores, it may be more beneficial to link sponsored brands directly to product listing pages for a more streamlined purchasing process.

Q: How can brands measure the success of their brand stores?

Brands can track the revenue their stores drive and analyze traffic sources. However, there are also beta features that allow brands to track off-site traffic using trackable UTMs.

Q: Can brands have multiple brand stores?

Yes, brands can create and manage multiple brand stores on Amazon.

Summary & Key Takeaways

• Amazon brand stores are a way for brands to create a dedicated space on the platform to showcase their products and brand story.

• Best practices for brand stores include having a clear strategy, using rich and engaging content such as videos and GIFs, and designing a user-friendly navigation.

• Driving traffic to brand stores can be strategic, but it may be more beneficial to link sponsored brands directly to product listing pages.

• Linking sponsored brands to stores has shown positive results in terms of increased visitor traffic, average order value, and units ordered.