Amazon Aggregator News: Thrasio Rasies $750-million MORE in Funding | Summary and Q&A

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February 12, 2021
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My Amazon Guy
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Amazon Aggregator News: Thrasio Rasies $750-million MORE in Funding

TL;DR

Thoracio, the largest Amazon aggregator, has raised $750 million in funding to continue acquiring third-party sellers on the platform, signaling significant growth in the space.

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Key Insights

  • ๐Ÿ‘พ Thoracio's recent funding round highlights the growing significance of Amazon aggregators in the e-commerce space.
  • ๐ŸŒ‡ The rise of aggregators will lead to increased competition, higher PPC costs, and a demand for specialized skill sets among Amazon sellers.
  • #๏ธโƒฃ The number of aggregators in the market is estimated to be around 70-80, indicating a highly competitive landscape.
  • ๐Ÿคจ Other players in the aggregator space, such as Berlin Brands Group, Heyday Heroes, and Perch, have also raised substantial funds for their acquisition efforts.
  • ๐Ÿฅณ Thoracio's success in acquiring nearly 100 FBA businesses reflects the potential value in consolidating third-party sellers.
  • ๐Ÿฅบ The funding round, led by existing backers Oaktree and Advent, demonstrates continued investor confidence in the aggregator model.
  • โ€ผ๏ธ The consolidation of Amazon brands through aggregators marks a significant shift in the e-commerce industry.

Transcript

thoracio and amazon aggregator has raised another 750 million dollars they're the largest amazon aggregator uh in the world right now my name is stephen pope and i'm the founder of my amazon guy you're gonna hear me talk a lot more about amazon aggregators i think that the impact of amazon aggregators is well misunderstood and not known in the spac... Read More

Questions & Answers

Q: What is Thoracio's primary role as an Amazon aggregator?

Thoracio's main objective is to acquire third-party sellers on Amazon's FBA ecosystem to provide better economies of scale and help manage and grow those businesses.

Q: How many aggregators are currently operating in the market?

Approximately 70-80 aggregators are currently in the market, with Thoracio being the largest and the earliest mover in this industry.

Q: What will be the impact of Amazon aggregators on the overall Amazon marketplace?

The entry of Amazon aggregators will likely drive up PPC costs, increase competition, and demand enhanced capabilities in design, staffing, and logistics operations.

Q: What is the growth rate of Thoracio's acquisitions?

Thoracio has been rapidly acquiring third-party sellers, closing two to three deals every week, with a current revenue acquisition of $1.5 million per day.

Summary & Key Takeaways

  • Thoracio, the leading Amazon aggregator, has secured $750 million in funding to expand its acquisition of third-party sellers on the platform.

  • The funding round, led by existing backers Oaktree and Advent, will help Thoracio consolidate and grow businesses on Amazon's FBA ecosystem.

  • With about 70-80 aggregators in the market, the rise of Amazon aggregators is expected to increase competition, drive up PPC costs, and enhance design, staffing, and logistics operations.

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