Amazon Advertising 2020 Offensive ASIN Product Targeting Guide - How to Be Seen on Competitor Brands | Summary and Q&A

TL;DR

Learn how to set up offensive product targeting campaigns on Amazon to increase sales and compete against specific ASINs.

Key Insights

• 💹 Offensive targeting can be an effective strategy to compete against specific ASINs on Amazon.
• 🫠 Tailoring your targeting to specific categories and product criteria can improve ad performance.
• 🏆 Offensive targeting should be used selectively and tested for each campaign.
• 🎯 Defensive targeting, where you purposely target your own products, can also be beneficial.
• 🎭 Dynamic bid up and down option performs better in offensive campaigns.
• 🎯 Offensive targeting focuses on product detail page placement, not keyword targeting.
• 😫 Setting up offensive campaigns requires careful bid customization and understanding of category targeting.

Transcript

there are many ways to advertise on Amazon in this video I will be talking about offensive product Aysen targeting this is the my Amazon guy video my name is Steven Pope I'm the founder of my Amazon guide so this is a campaign I've previously created and very basic setup we've got some data here so we're targeting a category and we're targeting ver... Read More

Questions & Answers

Q: What is offensive product targeting on Amazon?

Offensive product targeting is a strategy where advertisers intentionally advertise against specific ASINs to compete and increase sales. It involves strategically selecting ASINs and categories to target.

Q: Why should I use offensive product targeting?

Offensive product targeting allows you to compete effectively against specific products or brands. By placing your ads on the detail pages of these products, you can increase visibility, drive more traffic, and potentially boost sales.

Q: How do I set up offensive product targeting campaigns on Amazon?

To set up offensive campaigns, you need to select a relevant title for your campaign and set a daily budget. Choose manual targeting with dynamic bid up and down, and select offensive targeting for specific ASINs. Customize your bids and ensure your targeting aligns with your product and category.

Q: What are the benefits of category targeting in offensive campaigns?

Category targeting allows you to advertise on a broader scale within a specific product category. By refining your targeting with price ranges, reviews, and ratings, you can narrow down your audience and focus on higher-performing products.

Summary & Key Takeaways

• Offensive product targeting on Amazon involves strategically advertising against specific ASINs to compete effectively.

• By targeting select ASINs and categories, advertisers can increase visibility and sales for their products.

• Setting up offensive campaigns requires careful selection of ASINs, appropriate bid customization, and understanding of product detail page placement.