Advertising Beginner Tutorial Amazon Sponsored Ads: Products, Brands, Display & Video | Summary and Q&A

TL;DR

This video provides an overview of the three main types of advertising on Amazon: sponsored products, sponsored brands, and display ads.

Key Insights

• 📞 Sponsored products are the most effective and should receive the majority of your advertising budget.
• 🫠 Display ads can be effective depending on the category and target audience.
• ✋ Sponsored brands focus on brand awareness and are higher in the marketing funnel.
• 😅 Video ads are currently a hot and effective advertising tool on Amazon.
• 🫠 Advanced targeting options exist within each ad type, allowing for more precise audience segmentation.
• 😀 Offense and defensive targeting, ace targeting, category targeting, and custom headline images are some advanced techniques available.
• 📼 Video ads have high conversion rates but require investment in creating video assets.

Transcript

there's a lot of ways to advertise on amazon and so this particular video is for beginners if you've never understood all of these segmented ad types this is the video for you my name is stephen pope and i'm the founder of my amazon guy alright so there are three main types of advertising segmented ways to target customers on amazon you can locate ... Read More

Questions & Answers

Q: What are the three main types of advertising on Amazon?

The three main types of advertising on Amazon are sponsored products, sponsored brands, and display ads. Sponsored products are the most important and should be the focus of your advertising efforts.

Q: How do display ads differ from sponsored brands?

Display ads show up on product detail pages and are considered middle-of-the-funnel ads. They can be effective if used properly and can target specific audiences. On the other hand, sponsored brands are higher in the funnel and focus on brand awareness.

Q: Are video ads effective on Amazon?

Yes, video ads are currently very hot and have high conversion rates. However, they require a bit of investment to create quality video assets. If you have video content, it is recommended to take advantage of video ads on Amazon.

Q: Are there advanced targeting options within each ad type?

Yes, each ad type has advanced techniques and targeting options such as offense and defensive targeting, ace and targeting, category targeting, custom headline images, and more. These advanced strategies can help optimize your advertising campaigns.

Summary & Key Takeaways

• The video introduces the three main types of Amazon advertising: sponsored products, sponsored brands, and display ads.

• Sponsored products are the most effective and should make up the majority of your advertising budget.

• Display ads are middle-of-the-funnel and can be effective depending on the category, while sponsored brands focus more on brand awareness.