Adobe acquires Figma for $20B, Patagonia founder donates profits + Streaming consolidation | E1561 | Summary and Q&A

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September 15, 2022
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This Week in Startups
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Adobe acquires Figma for $20B, Patagonia founder donates profits + Streaming consolidation | E1561

TL;DR

Amazon considers bundling Showtime into Paramount+, while Spotify's Swedish series lacks dramatic appeal.

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Key Insights

  • 👶 Amazon's potential bundling of Showtime into Paramount+ showcases a new trend in streaming services offering premium networks within their platforms.
  • 🤢 Netflix, with its hit series like "The Witcher" and "Stranger Things," sets a high bar for streaming services seeking success in the original content space.
  • 😌 The challenge of adapting tech industry narratives for TV lies in finding captivating angles amidst intricate negotiations and business decisions.
  • 🖤 Spotify's Swedish series might struggle to captivate audiences with a storyline focused primarily on music licensing deals and industry dynamics, lacking broader appeal.
  • 😮 The rise of niche content like "Blade Runner 2099" indicates a trend towards catering to specific, dedicated fan bases in the competitive streaming landscape.
  • 💯 Executives' passion for niche shows like "The Expanse" can drive decisions to support unique content that resonates with core audiences.
  • 👨‍💼 The success of tech industry-based series hinges on striking a balance between engaging storytelling and the complexities of business negotiations in a changing media landscape.

Transcript

hey everybody hey everybody it is Thursday uh we're gonna make it Molly you and I just drag me over to Finish Line cheers and then tonight we have to do our first appearance uh together in public at a private event uh but today we're going to talk about a huge huge M A out of nowhere Adobe is buying figma for 20 billion dollars billion this is like... Read More

Questions & Answers

Q: What drove Amazon to consider integrating Showtime with Paramount+?

Amazon's strategy likely involves enhancing the value of Paramount+ by offering premium content like Showtime, potentially attracting more subscribers.

Q: Why might Spotify's story not translate well to TV?

Spotify's origins involved intricate negotiations with music publishers, lacking the dramatic appeal of other tech stories, making it a challenging subject for a series.

Q: How could Amazon's bundling of premium networks impact the streaming landscape?

Bundling Showtime with Paramount+ could signal a trend in the industry towards offering more robust content libraries through consolidated services.

Q: What challenges might Spotify face in portraying its story on screen?

Spotify's journey to success may not have the dramatic flair needed for compelling television, potentially limiting the series' appeal to a broader audience.

Summary

In this video, the host discusses the news of Adobe acquiring Figma for $20 billion. They talk about the justification for such a high price and the potential impact on Adobe's business. They also discuss the recent layoffs at Warner Brothers and other streaming news.

Questions & Answers

Q: Why is Adobe acquiring Figma for $20 billion?

Adobe is acquiring Figma to remove the existential threat it poses and to accelerate their own growth. By integrating Figma's collaboration features into their product suite, Adobe can better compete in the market and provide value to their users.

Q: How did Figma's investors fare in the acquisition?

Figma's investors made a significant return on their investment. The seed round led by Index Ventures at a $14.8 million valuation resulted in a 1351x return. Assuming Index Ventures took their pro rata in subsequent funding rounds, the return could be 500x or more.

Q: How does multiplayer collaboration in Figma differentiate it from other design tools?

Figma's multiplayer collaboration feature allows multiple users to work on a design simultaneously, providing real-time feedback and discussions. This eliminates the need for multiple versions of a document and enhances teamwork and productivity.

Q: How does Adobe justify the high price for Figma?

Adobe justifies the high price for Figma by considering the potential impact on their market cap and revenue. If Figma were to continue growing and potentially compete with Adobe's products, it could erode their revenue and market position. Acquiring Figma eliminates this threat and provides a pathway for future growth.

Q: Is it common for acquirers to cross-reference user bases during due diligence?

It is standard practice for acquirers to analyze user bases and overlap during due diligence. By understanding the potential synergies and expansion opportunities, they can assess the value of the acquisition and determine if it aligns with their growth strategies.

Q: What is the significance of the Patagonia CEO divesting the company for climate change?

The Patagonia CEO divesting the company for climate change is a groundbreaking move to use corporate profits for philanthropic efforts. By redirecting the profits towards combating climate change, they are addressing a pressing global issue and setting a precedent for other companies to follow.

Q: How does Showtime's potential merger with Paramount Plus impact the streaming landscape?

The potential merger of Showtime with Paramount Plus reflects the challenges faced by premium cable networks in the streaming era. By being integrated into a larger platform, Showtime can leverage synergies and reach a wider audience. However, it also raises questions about the future of standalone premium cable networks.

Q: What is driving the increasing number of deals and discounts in the streaming industry?

The streaming industry is becoming increasingly competitive, leading to more deals and discounts to attract subscribers. Companies are trying to maximize their subscriber base before transitioning to focus on profitability and increasing revenue.

Q: Why does Warner Bros. need to raise prices for streaming services?

Warner Bros. has a significant amount of debt and needs to generate enough revenue to service it. Raising prices for streaming services is one way to increase revenue and make the business more financially sustainable.

Q: How does the consolidation of streaming services impact the industry?

The consolidation of streaming services reflects the maturing of the industry and the shift towards maximizing profitability. Companies are looking to streamline their offerings and eliminate duplication to increase their revenue and market position.

Takeaways

The acquisition of Figma by Adobe for $20 billion showcases the high-stakes nature of the streaming and design industry. Companies are willing to pay significant sums to eliminate threats and accelerate growth. Additionally, the divestment of Patagonia's profits for climate change highlights the increasing focus on corporate responsibility. The streaming industry is entering a phase of consolidation, where companies aim to optimize profitability and offer bundled services to attract and retain subscribers.

Summary & Key Takeaways

  • Amazon's potential move to combine Showtime with Paramount+ shows a shift towards bundling premium networks with streaming services.

  • Spotify's Swedish series might not capture the drama of its origin story, focusing on negotiations with music publishers rather than compelling narratives.

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