A Profitable Approach to Doubling Your Amazon PPC Budget | Summary and Q&A

TL;DR

Increasing the daily budget for an exact match on Amazon can scale sales proportionally if the campaign is already running out of budget and remains profitable.

Key Insights

• 🏃 Increasing the daily budget for an exact match on Amazon can proportionally scale sales if profitability is maintained and the campaign is running out of budget.
• 🧑‍🏭 Changing bids alongside budget increases is an important factor in optimizing profitability in Amazon advertising.
• 🫠 Unlike Facebook ads, increasing the budget on Amazon may not result in increased spending unless bids or keywords are adjusted.
• ❓ Amazon PPC is expected to become more automated in the future, similar to Google Ads.

Transcript

Colin asked the question uh if you were to double your daily budget for an exact match without changing bids would it proportionately scale the sales I feel like this is going to be a answer to a lot of these questions but it depends if you're running out of budget on a daily basis on that campaign and essentially doubling the budget should should ... Read More

Questions & Answers

Q: Does doubling the daily budget for an exact match on Amazon automatically lead to proportional sales growth?

Doubling the daily budget can result in proportional sales growth if the campaign is already running out of budget and remains profitable. However, changing bids alongside budget increases is crucial for optimizing profitability.

Q: How does increasing the budget on Amazon compare to Facebook ads?

Unlike Facebook ads, increasing the budget on Amazon may not automatically lead to increased spending. Amazon does not have an automated system that increases the cost per click, unlike Facebook. However, future updates may introduce more automation to Amazon ads.

Q: Is it recommended to increase budget and change bids simultaneously on Amazon?

If a campaign is already profitable and running out of budget, doubling the budget can be a good strategy. Alongside budget increases, adjusting bids (either increasing or decreasing) should also be considered to optimize profitability.

Q: What is the expert's opinion on using Google Ads compared to Amazon PPC?

The expert is more experienced in Google Ads and believes that Amazon PPC will become more automated, similar to Google Ads, in the future. However, the expert is available to answer questions on both Amazon attribution links and running Google ads for Amazon listings.

Summary & Key Takeaways

• Increasing the daily budget for an exact match on Amazon can proportionally scale sales if the campaign is already running out of budget and is profitable.

• Changing bids should be considered alongside budget increases to optimize profitability.

• Unlike Facebook ads, increasing the budget on Amazon may not necessarily result in increased spending.