7 Daily PPC Activities to Cut Costs and Grow Sales | Summary and Q&A

TL;DR

Learn seven daily activities to optimize Amazon advertising campaigns and increase sales while reducing costs.

Key Insights

• ⚾ Analyzing and adjusting targets based on advertising cost of sale (ACoS) is essential for optimizing Amazon advertising campaigns.
• 👻 Identifying targets with high ACoS allows for bid adjustments or pausing campaigns to minimize wasted spend.
• 😘 Targets with low ACoS should be optimized to maximize sales by increasing bids and driving more impressions.
• 🎯 Evaluating targets with spend but no sales helps eliminate unprofitable campaigns.
• ☠️ Comparing targets between different dates allows for the identification of changes in sales and conversion rates.
• 💡 Gradually increasing bids on targets with low impressions can help determine the optimal bid for driving impressions and controlling costs.
• 🎯 Keeping targets at the optimal bid for a given ACoS ensures effective budget allocation.

Transcript

hi everyone in this video i'm going to show you seven daily pc activities you can do to cut down your costs and grow your sales on amazon hi my name is adil and i'm one of the ad specialist with mac so let's go into the advertising console so first of all we're going to go under advertising to campaign manager okay so this is our campaign dashboard... Read More

Questions & Answers

Q: How can I identify targets with high ACoS in my Amazon advertising campaigns?

To find targets with high ACoS, go to the targeting tab, select the desired date range, and filter by advertising cost of sale. Set a threshold for ACoS and analyze the targets that exceed it, adjusting bids as needed.

Q: How can I boost targets with low ACoS to maximize sales?

Use the same filtering process as before but set a threshold for a low ACoS. Identify targets that fall below this threshold and increase bids to drive more impressions and sales.

Q: What can I do with targets that have spend but no sales?

Use the spend filter to identify targets that have spent a certain amount without generating any sales. Evaluate these targets and either pause or adjust bids to minimize wasted advertising spend.

Q: How can I compare targets between different dates to spot changes in sales and conversion rates?

Clear all filters and search for a specific target. Adjust the date range to compare sales and conversion rates over different periods, allowing you to identify any fluctuations and adjust bids accordingly.

Summary & Key Takeaways

• Trim down targets with high ACoS by filtering campaigns based on advertising cost of sale and adjusting bids.

• Boost targets with low ACoS to maximize return on investment by increasing bids on successful campaigns.

• Slow down or pause targets with spend and no sales to eliminate unprofitable campaigns.

• Compare targets between dates to analyze conversion rates and adjust bids accordingly.