6 Free Keyword Research Tools for SEO (and How to Use Them) | Summary and Q&A

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July 30, 2018
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Ahrefs
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6 Free Keyword Research Tools for SEO (and How to Use Them)

TL;DR

Learn how to use free keyword research tools, such as Google Correlate, Keyword Shitter, Keywords Everywhere, Google Trends, and Answer the Public, to find valuable keywords and improve your SEO strategy.

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Key Insights

  • ๐Ÿ” Google Correlate allows users to find subtopics related to their main keyword, maximizing coverage and potentially boosting organic rankings. However, it lacks search metrics and may produce some unrelated results.
  • ๐Ÿ’ฉ Keyword Shitter generates thousands of related and long-tail keywords but can be time-consuming and lacks search metrics. Combining it with Keywords Everywhere can solve this issue.
  • ๐Ÿ”‘ Keywords Everywhere is a Google Chrome extension that provides instant keyword metrics, making it a useful tool for free search data. However, its data may not be fully reliable as it sources it solely from Google Keyword Planner.
  • ๐Ÿ”Ž Search engine auto suggest from platforms like Amazon, Pinterest, and YouTube can provide niche-specific keyword ideas, which may yield better results than using Google alone.
  • ๐Ÿ“ˆ Google Trends allows users to track the past and present popularity of a keyword or topic, providing insights into its worthiness and seasonality. However, it lacks information about search volume or organic traffic potential.
  • ๐Ÿ’ก Answer the Public offers hundreds of keyword suggestions, especially in the form of questions, that can be useful for generating long-tail keywords and FAQ sections on websites. However, the data is limited compared to paid tools like Ahrefs' Keywords Explorer.
  • ๐Ÿ”‘ Ahrefs' Keywords Explorer provides accurate search volume data, trend analysis, and search result analysis, giving users an in-depth understanding of their target keywords. It also reveals the number of clicks on paid vs. organic results. However, it is a paid tool.
  • ๐Ÿ’ก When conducting keyword research, a workflow can be followed using a combination of free tools like Google, Google Trends, and Answer the Public. However, these tools may not provide a complete picture of search intent, ranking difficulty, or click-through rates.
  • ๐Ÿ’ฐ Although free keyword research tools are sufficient for beginners, premium tools like Ahrefs' Keywords Explorer offer more comprehensive features and insights that can greatly benefit growing websites and businesses.

Transcript

Today, weโ€™re looking at the best free keyword research tools and how to use them to power your keyword research. And before I forget, weโ€™re giving away free Ahrefs accounts to not one....but three of our subscribers. Stay tuned. [music] Whatโ€™s up SEOs. Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research your comp... Read More

Questions & Answers

Q: How can Google Correlate help with organic keyword rankings?

Google Correlate can help with organic keyword rankings by identifying subtopics related to your target keyword, allowing you to maximize coverage on a topic and potentially improve your rankings for related keywords.

Q: What are the pros and cons of Keyword Shitter?

The main advantage of Keyword Shitter is the ability to generate thousands of related and long-tail keywords. However, it can take time to find meaningful keywords, and the tool lacks search metrics, which need to be processed separately.

Q: What is the advantage of using Keywords Everywhere?

Keywords Everywhere provides valuable search metrics, such as search volume and CPC, for keywords on popular websites. This is especially useful considering that Google Keyword Planner restricts this data from non-advertisers.

Q: How can Google Trends benefit keyword research?

Google Trends enables users to see the popularity of keywords over time, helping with market research and determining if a keyword or topic is worth pursuing. It provides insights into keyword trends, seasonality, and potential search volume changes.

Q: What is the limitation of using Answer the Public for keyword research?

Although Answer the Public provides a variety of keyword ideas and questions, the data is limited compared to more comprehensive tools like Ahrefs' Keywords Explorer. Answer the Public may not provide in-depth search metrics or a complete view of keyword competition.

Summary & Key Takeaways

  • Google Correlate helps identify subtopics related to your target keyword, maximizing coverage and potentially improving organic keyword rankings.

  • Keyword Shitter mines Google auto suggest keywords based on a seed keyword, providing a large list of related and long-tail keywords.

  • Keywords Everywhere is a browser extension that shows search metrics for keywords on popular websites, offering valuable data for keyword analysis.

  • Google Trends allows users to see the popularity of keywords over time, providing insights for market research and long-term keyword targeting.

  • Answer the Public generates hundreds of questions and related keywords based on a seed keyword, offering ideas for FAQ sections and low competition keywords.

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