50 Million Dollar Seller Trevor George Blue Wheel - Q&A | Summary and Q&A

TL;DR

In this podcast episode, Trevor George, CEO of Trevco and Blue Wheel, shares his journey of building a $50 million Amazon brand and offers valuable advice on Amazon advertising strategies.

Key Insights

• 🫠 Amazon advertising serves as a search engine, and sponsored product ads are essential for product visibility.
• 👨‍🔬 Search term isolation is a powerful strategy for managing keyword bids and optimizing profitability.
• 🥳 Starting Amazon advertising from day one, even with zero reviews, is crucial for generating sales.
• ✋ The supplement category on Amazon is highly competitive, making PPC costs high and perfection necessary for success.
• 🤯 Display ads in DSP provide wider reach but may result in lower return on investment compared to sponsored products.
• 🏍️ Highly segmented campaigns are beneficial based on similarities in goals and life cycle stages of products.
• 🫠 Trevor's agency charges a monthly retainer fee and a percentage of the ad revenue generated.

Transcript

welcome to the my amazon guy podcast we're going live today with trevor george he's the ceo of trevco and it's a digital marketing agency as well blue wheel one of the fastest growing companies on uh inc magazine trevor thank you for coming on the my amazon guy podcast thanks for having me so what's really interesting about your background is not o... Read More

Questions & Answers

Q: How did Trevor George transition from digital marketing to running a successful Amazon brand?

Trevor discovered the potential of Amazon after learning about SEO and passive income. He used his knowledge to cut out resellers and control his own destiny.

Q: What is the future of Amazon ads, and how can sellers improve their sales through advertising?

Trevor believes that sponsored product ads will continue to be crucial. Utilizing search term isolation and optimizing bid prices can increase profitability and sales in the first 60 days.

Q: Is click-through rate (CTR) an important factor in Amazon advertising?

While CTR is important, Trevor suggests focusing on conversion rate instead. A low CTR may indicate the wrong targeting, while a high conversion rate leads to better ad performance and customer acquisition.

Q: What launch strategy does Trevor recommend for a new product in a competitive category like supplements?

Trevor advises starting with sponsored products and sponsored brand ads. Lower the product price initially, focus on perfecting the listing, and gradually increase the price as reviews and customer trust build.

Summary & Key Takeaways

• Trevor George discusses how he got started in digital marketing and his transition into selling on Amazon.

• He emphasizes the importance of sponsored product ads in getting products to appear at the top of search results.

• Trevor explains the concept of search term isolation and recommends implementing it to gain control over Amazon advertising profitability.