5 BRAND NEW Digital Marketing Strategies for 2024 (HUGE Leap Forward!) | Summary and Q&A

TL;DR

Learn how to effectively use AI in different digital marketing categories, including content marketing, social media marketing, search engine marketing, email marketing, and paid marketing, to scale your business in 2024.

Key Insights

• 📹 Content Marketing: Offering helpful content on the front end, followed by selling on the back end, can triple leads and cost 62% less than traditional advertising. Podcasting on YouTube is a new way to improve discoverability and build relationships with your audience.
• 🤖 AI in Content Creation: Using tools like Chat GPT, you can generate podcast topics and outlines, saving time and delivering the content in your own voice.
• 🎙 Starting a Podcast: Starting a video podcast is easier than it sounds and requires minimal investment. A smartphone, external mic, and a well-lit setting with a nice background are all you need.
• 📱 Social Media Marketing: Short form vertical videos, repurposed from video podcast clips, dominate platforms like Instagram reels, TikTok, and YouTube shorts. AI tools can help you chop up long videos into social media clips automatically.
• 💡 Getting Started with a Fake Podcast: If you're not ready for a full-fledged podcast, you can create a fake podcast by using a podcast mic and recording videos as if you were talking to someone on a podcast. This style has proven engagement and retention metrics.
• 🔍 Search Engine Marketing: Focus on creating deep experience-based written content that goes beyond simple AI-generated answers. Alternatively, consider ranking on YouTube, as it's the second-largest search engine, with real human experiences and personalities being preferred.
• 📧 Email Marketing: Quizzes as lead magnets have a higher conversion rate (40%) compared to traditional lead magnets like ebooks or PDFs (22.8%). Try interact's AI Quiz Builder makes creating quizzes easier and more efficient.
• 💰 Paid Marketing: Meta (Facebook/Instagram) ads are still great for building your email list. Use AI prompts with Chat GPT to create highly effective and personalized ad copy that will make your ads work harder for you.

Transcript

the difference between marketing your business in 2023 and what you can achieve in 2024 is going to be a huge leap forward and it's all thanks to AI but how do you use it right and do way more with less and avoid tanking your business by using it wrong in this video we're going to hit all five major digital marketing categories where I'm going to s... Read More

Questions & Answers

Q: How can content marketing help businesses in terms of cost and lead generation?

Content marketing helps businesses by offering helpful content on the front end, which can cost 62% less than traditional advertising and triple the number of leads.

Q: What is the advantage of creating video podcasts instead of traditional podcasts?

Video podcasts allow you to fast track relationships with your audience and take advantage of the discoverability of YouTube, where you are more likely to find your target audience.

Q: How can AI assist in creating podcast topics and outlines?

AI, such as chat GPT, can help generate podcast topics by starting with a prompt and listing out 50 topics for a podcast about a specific niche. Additionally, it can provide detailed podcast outlines for each topic, which can save time and provide a starting point for content creation.

Q: What type of content works best on social media platforms like TikTok and Instagram?

Short-form video clips, repurposed from video podcasts, work best on social media platforms. AI tools like Get Munch and Video can help chop up long-form videos into short clips suitable for social media.

Q: How can AI help in creating quizzes for lead generation?

AI-powered tools like Try Interact's AI Quiz Builder make it easier to create engaging quizzes by automating the process. By offering quizzes instead of traditional lead magnets, you can increase conversion rates and attract more email subscribers.

Summary & Key Takeaways

• Content marketing: Offering helpful content on the front end and selling on the back end can triple leads and cost 62% less than traditional advertising.

• Social media marketing: Repurposing video podcast clips into short social media-ready clips can help you gain visibility and engagement across multiple platforms.

• Search engine marketing: Focus on creating experience-based written content that AI cannot easily replace or shift your focus to rank on YouTube.

• Email marketing: Instead of traditional lead magnets, use AI to create quizzes that have a higher conversion rate and increase your email list.

• Paid marketing: Utilize AI to make your Facebook or Instagram ads more effective in capturing leads.