48 Hours AFTER Launching Amazon FBA Products Step by Step Tutorial: Artisan Soap Bars 2021 | Summary and Q&A

TL;DR

Founder of My Amazon Guy, Stephen Pope, shares his experience and strategies for launching new soap bars on Amazon within the first 48 hours.

Key Insights

• ✋ High-quality imagery and optimized content are crucial for attracting customers and achieving success in the early stages of a product launch.
• 🪛 Investing in Amazon PPC advertising can drive sales and boost organic ranking.
• 😒 The use of relevant keywords and alt text can greatly impact a product's indexing and visibility on Amazon.
• ⚾ Restocking inventory based on early sales data and upcoming demand can be a strategic move for maximizing profits.
• 🥺 Paying attention to competitor research and making necessary adjustments to product listings can lead to improved conversion rates.
• 🫠 Launching a variety of advertising campaigns, including auto campaigns, can provide valuable insights into customer preferences and optimize ad performance.
• 💐 Balancing inventory management and cash flow is a challenge for Amazon sellers, requiring careful decision-making and forecasting.

Transcript

i've just launched some new soap bars on amazon i'm going to talk about my experience and how we're trying to get them to get off the ground here in the first 48 hours my name is stephen pope and i'm the founder of my amazon guy here are the soap bars this is an age of sage product that is my brand name uh for some of my gift giving items uh one of... Read More

Questions & Answers

Q: What challenges did Stephen face in getting his soap bars off the ground?

Stephen mentions that one of the biggest challenges was getting the imagery and product content correct. He highlights the importance of having high-quality images and well-written product descriptions to attract customers.

Q: How did Stephen launch his product without external traffic or reviews?

To showcase the organic way of launching a product, Stephen relied solely on Amazon PPC advertising and did not use methods like search find buy or review gamification. This allowed him to gauge the product's success without external influences.

Q: What strategies did Stephen employ in optimizing his product listing?

Stephen focused on including a range of relevant keywords in his product title and content, such as "artisan," "natural," and "vegan." He also paid attention to the use of alt text in images and the inclusion of detailed product descriptions.

Q: How did Stephen approach advertising and inventory management for his soap bars?

Stephen invested in various advertising campaigns, including auto campaigns, to test which keywords would yield the best results. He also made the decision to restock inventory early on based on initial sales data and the upcoming holiday season.

Summary & Key Takeaways

• Stephen Pope, Founder of My Amazon Guy, showcases his new soap bars and discusses the challenges of getting a product off the ground in the first 48 hours.

• The importance of correct imagery and product content is emphasized.

• The soap bars have made 8 sales in the first 48 hours, proving success without external traffic or reviews.