4 Ways to Tell if your Amazon Account Being Managed Properly | Summary and Q&A

TL;DR

Learn four quick tips to assess if your Amazon account is being properly managed, including checking for stock availability, monitoring shipping alerts, optimizing SEO, and evaluating advertising campaigns.

Key Insights

• ✅ Checking for stock availability is a crucial indicator of effective account management.
• 📦 Monitoring shipping alerts helps prevent stock-out situations and ensures timely inventory replenishment.
• ❓ Optimizing SEO for your products maximizes their visibility and potential sales.
• 🫠 Regularly evaluating advertising campaigns, including negative targeting and keyword performance, can save ad spend and improve ROI.
• 🫵 Sales and traffic reports provide a macro view of your account, helping identify trends and potential issues.
• ☠️ Understanding conversion rates and session counts from business reports can unveil SEO or conversion optimization problems.
• 📈 Each account should be assessed individually, as different metrics and trends may vary based on unique factors.

Transcript

is your account being run properly on amazon i'm going to give you four quick tips that you can check to see if your confidence in whoever is currently managing your account is doing a good job maybe you're checking on yourself let's find out my name is stephen pope i'm the founder of my amazon guy this is one of my products called some incense smu... Read More

Questions & Answers

Q: How can I check if my product has gone out of stock?

To check if your product has gone out of stock in the last 90 days, you can use a Chrome extension like Helium 10 to monitor if the BSR (Best Seller Rank) disappears on the chart or if any blue line dots representing sales suddenly disappear.

Q: Why are shipping alerts important to monitor?

Shipping alerts indicate potential stock-out situations, and red alert symbols on your inventory page suggest an issue with availability. If you notice no alerts or missing symbols, it may be a sign that your account is not being properly managed.

Q: How can I optimize SEO for my products?

Access the inventory page, locate the keyword section (found in supplier descriptions or product details), and check if generic keywords have been fully utilized up to 250 bytes. Use a byte counter tool like Rocco to ensure you make the most out of the character limit and improve your product's discoverability.

Q: What should I look for in the search term report for my advertising campaigns?

In the search term report, you should identify keywords with high advertising costs and no conversions. These keywords can be added as negative keywords to improve the efficiency of your ad spend and prevent wasting budget on irrelevant searches.

Summary & Key Takeaways

• Tip 1: Check if any of your top three products have gone out of stock in the last 90 days, indicating potential issues in management.

• Tip 2: Look for shipping alerts and red alert symbols on your inventory page, as zero alerts or missing symbols may indicate a stock-out problem.

• Tip 3: Evaluate the SEO efforts of your top-selling products by checking if generic keyword fields have been fully utilized (up to 250 bytes).

• Tip 4: Assess your advertising campaigns by ensuring that out-of-stock items are no longer being advertised, identifying any missing negative keywords, and reviewing the search term report for underperforming keywords.