3 steps to sell before you create your course! | Summary and Q&A

TL;DR

Learn how to confidently pre-sell your online course by using a proven method that focuses on understanding your ideal clients, creating a curriculum outline, and delivering the program live to gather feedback and ensure client results.

Key Insights

• 🏛️ Building confidence in your offer involves understanding your ideal clients and aligning their needs with your unique expertise.
• 💐 Cash flow is necessary to fund and sustain your business, and pre-selling your course can generate the necessary cash flow.
• 🚚 Delivering the program live allows for real-time feedback and ensures client results, which are essential for building social proof and attracting more clients.
• 👨‍💼 Building a successful online course business requires a focus on client transformation, as their results will be the driving force for growth and sustainability.
• 👨‍🔬 The POP approach (Profitable Offer Prototype) helps in validating your offer and gaining confidence by conducting market research, interviews, and creating a curriculum outline.
• ⚾ Price your program based on the cost it saves or the value it provides to your ideal clients, rather than undercharging and undervaluing your expertise.
• 👨‍💼 By focusing on creating an impact and value for your clients, you can build a long-term, scalable, and sustainable online course business.

Transcript

Welcome into my new little office space. I  love it. I hope you do too. If you're new here,   welcome. If you're joining me again, I'm  so happy that you're here. And hands down,   this is one of the most confusing questions that  comes up when creating any kind of business. How   do you sell something before you actually create  it? But this is ti... Read More

Questions & Answers

Q: How can you build confidence in an offer that you have never sold before?

Building confidence in your offer involves conducting market research, interviewing potential clients, and truly understanding their pain points, desires, and fears. By aligning your expertise with their needs, you can validate the value of your offer and gain confidence in its ability to solve their problems.

Q: Why is cash flow important for pre-selling an online course?

Cash flow is crucial for funding your business and operating from a place of abundance. By pre-selling your course and generating cash flow, you can sustain your business, invest in growth, and avoid the stress and scarcity that comes with financial struggles.

Q: How does delivering the program live help ensure client results?

Delivering the program live allows you to gather real-time feedback and make necessary adjustments to improve your course. This ensures that your clients see results and have a positive experience, which builds social proof and loyalty.

Q: What is the significance of client results in building a successful online course business?

Client results are crucial for building a successful online course business as they provide social proof, validate the effectiveness of your program, and attract more clients. By focusing on delivering tangible results, you can create a reputation as an authority and continuously grow your business.

Summary & Key Takeaways

• Pre-selling your online course can be a successful strategy in building a strong foundation for your business.

• The three steps to pre-selling your online course involve building confidence in your offer, generating cash flow, and delivering the program live to ensure client results.

• By using the POP (Profitable Offer Prototype) approach, which includes conducting market research, interviews, and creating a curriculum outline, you can gain confidence in your offer and validate its value before creating the course.