3 Hacks to Grow Your Reach on Amazon for Cheap Despite Rising Fees | Summary and Q&A

TL;DR

Learn how to increase your reach on Amazon with cost-effective strategies such as utilizing sponsored products auto campaigns and strike zone targeting.

Key Insights

• 😮 The increasing competition on Amazon and rising fees require sellers to find profitable ways to grow their reach.
• 😘 Utilizing sponsored products auto campaigns can help generate awareness at a low cost by casting a wide net with low bids.
• 😜 Strike zone targeting allows sellers to focus their marketing dollars on keywords where there is a discrepancy between organic and sponsored ranks, maximizing conversion opportunities.
• 📈 Evaluating metrics like cost per session can provide insights into the effectiveness of your advertising strategy in generating overall reach and awareness.

Transcript

Amazon fees just went up again competition is fiercer than ever margins are smaller than ever so if you're looking for some profitable ways to grow your reach on Amazon then this video is for you I've got a couple of quick hacks on how to do just that hi my name is Matt Davis I'm a senior brand manager here at my Amazon guy let's Dive Right In I'll... Read More

Questions & Answers

Q: What is a sponsored products auto campaign, and how can it help increase awareness on Amazon?

A sponsored products auto campaign involves throwing all your available products into one auto catchall campaign, casting a wide net with low bids. This helps generate awareness cheaply, and you can then identify converting keywords to target in manual campaigns.

Q: How can strike zone targeting be used to improve advertising performance on Amazon?

Strike zone targeting involves identifying keywords where there is a discrepancy between organic and sponsored ranks. By focusing on these keywords, you can improve your advertising performance and increase conversion rates by targeting specific long-tail keywords.

Q: What are some factors to consider when determining the effectiveness of your advertising strategy on Amazon?

In addition to sales and conversions, monitoring metrics like cost per session can help evaluate the overall reach and effectiveness of your advertising strategy. This metric provides insights into the efficiency of your marketing spend and the impact on organic reach and brand awareness.

Q: What are some recommended bidding strategies for sponsored products campaigns on Amazon?

While Amazon suggests bids based on their algorithm, for sponsored products auto campaigns, it is recommended to start with bids well below market value. Starting with bids like $0.15, $0.10, $0.05, and $0.02 allows you to generate traffic and awareness while keeping costs low.

Summary & Key Takeaways

• Use a sponsored products auto campaign to generate awareness cheaply by casting a wide net with low bids and then target specific converting keywords.

• Implement strike zone targeting by identifying keywords with a discrepancy between organic and sponsored ranks, focusing on low-cost ways to spend marketing dollars.

• Monitor metrics like cost per session to evaluate the effectiveness of your advertising strategy in generating overall reach and awareness.