How to Build Links with Technical SEO Techniques

TL;DR

Technical link building remains effective, countering the belief that it's outdated or overly expensive. Strategies include brand reclamation, repositioning links, and leveraging unique assets. By focusing on hygiene, defense, and growth, you can build valuable backlinks without relying solely on digital PR or large budgets.

Transcript

hello everyone and welcome to a very special edition of the weekly wisdom my name is Ross salmon dill and I'm the managing director of an SEO company called type II media now today we're gonna go a little bit low Phi as you can see because our videographer is currently on holiday but today we're gonna be talking about something that is really reall... Read More

Key Insights

• Technical link building is still effective and not as costly as often assumed.
• Link building strategies should be divided into hygiene, defense, and growth categories.
• Brand reclamation involves converting mentions into links by reaching out to journalists.
• Repositioning links from the homepage to relevant landing pages can improve user experience.
• Link intersect helps identify common backlinks among competitors to target for acquisition.
• Broken link building involves finding and replacing broken links with your relevant content.
• Guest posting on complementary industry sites can yield high-quality backlinks.
• Image reclamation involves tracking and requesting credit for the use of your images online.

Questions & Answers

Q: How can brand reclamation help in link building?

Brand reclamation involves reaching out to journalists or sites that mention your brand but do not provide a link. By politely requesting a link to your website, you can convert these mentions into valuable backlinks. This technique can be particularly effective if you have a lot of brand mentions without links, potentially increasing your backlink profile significantly.

Q: What is the concept of link intersect in SEO?

Link intersect is a technique used to identify common backlink sources among your competitors. By analyzing where your competitors are getting their links from, you can target these same sources to acquire backlinks for your own site. This method helps in discovering potential link opportunities that you might have missed, especially if multiple competitors link to the same source.

Q: Why is repositioning links important?

Repositioning links involves moving existing backlinks from your homepage to more relevant landing pages. This is important because it enhances the user experience by directing visitors to the specific content they are interested in. It also improves the relevance and authority of your landing pages, potentially boosting their search engine rankings.

Q: What are the challenges of broken link building?

Broken link building is labor-intensive, requiring you to find broken links on websites and suggest your content as a replacement. It involves sifting through thousands of backlinks to identify broken ones, contacting webmasters, and suggesting your content as a replacement. Despite its challenges, it can be effective in securing new backlinks if executed diligently.

Q: How can guest posting benefit link building?

Guest posting involves creating high-quality content for complementary industry sites in exchange for a backlink. This technique benefits link building by providing access to a wider audience, increasing brand visibility, and securing valuable backlinks from authoritative sites. It's crucial to focus on quality and relevance to ensure the posts add value to the host site.

Q: What is image reclamation in SEO?

Image reclamation involves tracking the use of your images across the web and requesting proper credit in the form of a backlink. By allowing your images to be shared freely and then reaching out to sites that use them without credit, you can secure additional backlinks. This method is particularly effective for businesses with unique, high-quality imagery.

Q: How does the Marty McFly technique work?

The Marty McFly technique involves revisiting successful content from the past, updating it with fresh, relevant data, and then reaching out to the same sites that linked to the original content. By offering an improved version, you increase the likelihood of those sites linking to your new content, thus acquiring additional backlinks and boosting your SEO efforts.

Q: What should be considered when offering university deals for link building?

When offering university deals, the primary goal should be to genuinely provide value to students or faculty, such as discounts or special offers. While this can result in backlinks from university sites, the focus should be on the benefit provided. It's important to approach this with the right intent, as the links should be a byproduct of the goodwill gesture rather than the sole objective.

Summary & Key Takeaways

• Technical link building remains a viable SEO strategy, counteracting the belief that it requires large budgets or digital PR. By focusing on hygiene, defense, and growth, businesses can effectively build links. Techniques include brand reclamation, repositioning, and leveraging unique assets to secure valuable backlinks.

• Brand reclamation involves converting mentions into backlinks by contacting journalists. Repositioning redirects links from the homepage to relevant pages, enhancing user experience. Link intersect and broken link building are strategies to acquire backlinks from competitors and replace broken links with your content.

• Guest posting on complementary industry sites and image reclamation are effective link-building techniques. Guest posts should be high-quality and targeted at non-competitive sites. Image reclamation involves tracking the use of your images and requesting proper credit, resulting in additional backlinks.