The Best Sales Advice You'll EVER Get (The Secret to Selling without Feeling Slimy or Salesy) | Summary and Q&A

TL;DR

Shaleen Johnson shares valuable insights on pricing products and services, emphasizing the need to understand and communicate the value being offered.

Key Insights

• 💨 The way we frame pricing and selling can significantly impact our mindset and success in business.
• 🤔 Undervaluing ourselves often stems from thinking of selling as a transaction, rather than a way to help and serve others.
• ⌛ Recognizing the investment of time, knowledge, and resources we have made can boost confidence in pricing.
• 🆘 Reframing selling as explaining the value and benefits helps potential customers make informed decisions.
• 🈂️ The ability to back up the price we charge is crucial and may require reevaluating the value being offered.
• 🥺 Shaleen Johnson's approach to selling has led to significant success for her and those she has mentored, showcasing the power of mindset shifts.
• ⌛ Pricing should be a reflection of the value being provided, not just the cost of materials or time invested.

Transcript

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Questions & Answers

Q: How can we get comfortable putting a price on our services and products?

Shaleen Johnson suggests reframing pricing as serving and helping people make life-changing decisions. Recognizing the investment of time, knowledge, and resources can also boost confidence in pricing.

Q: Why do we often undervalue ourselves when it comes to pricing?

Johnson explains that we tend to undervalue ourselves because we perceive selling as a transactional process. By focusing on the value we provide and the investment we have made, we can change our mindset.

Q: How can we overcome the discomfort of selling and asking for money?

Johnson advises explaining the value and benefits of what we offer instead of trying to sell. By approaching potential customers with information and allowing them to make an informed decision, we can remove the slimy feeling associated with selling.

Q: What should we do if we don't believe we can back up our pricing?

If we can't justify the price we are charging, it may be necessary to reassess the value and adjust accordingly. It's essential to ensure that the price aligns with the value being offered.

Summary & Key Takeaways

• Shaleen Johnson discusses the importance of reframing the way we think about pricing and selling, highlighting the need to focus on serving and helping people make informed decisions.

• She encourages individuals to recognize and value the investment of time, money, and knowledge they have put into their offerings, which justifies higher prices.

• Johnson shares her experience of helping Pat Flynn sell a course and how reframing selling as explaining and serving led to incredible success.