What is Programmatic Advertising? In 16 minutes

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About the Video

This is the most simplified explanation of Programmatic Advertising and ecosystem, yet complete.

In this video, I will explain step by step:

A. What is Programmatic Advertising?

B. What are different types of Programmatic Ad Buying?

1. Programmatic Guaranteed or PG Deals

2. PMP or Private Marketplace Deals

3. Open Auction Deals

C. Where does each of the platform fit in the programmatic advertising ecosystem?

D. What is RTB or Real time bidding?

E. What is a DSP, SSP, Ad Exchange, and DMP?

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Programmatic advertising is a data-driven ad buying and selling process supported by Real-Time Bidding

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