E807: Des Traynor, Intercom: how to "Build the Right Thing" & scale w/principles, values mission | Summary and Q&A

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March 30, 2018
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This Week in Startups
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E807: Des Traynor, Intercom: how to "Build the Right Thing" & scale w/principles, values mission

TL;DR

Create a clear strategy, align your team, build what you sell and sell what you build.

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Key Insights

  • ❓ Alignment around a clear strategy is critical for startup success.
  • 💪 Building a strong brand and aligning your product and marketing efforts is crucial.
  • 😃 Prioritize solving big, frequent problems for your customers and focus on building features that add value.
  • ⚾ Continuously iterate and align your roadmap based on customer feedback and revenue hypotheses.
  • 🥳 Focus on onboarding and user experience as they are the highest leverage parts of your product.

Transcript

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Questions & Answers

Q: Why is it important to align your team around a clear strategy?

Aligning your team ensures that everyone is working towards the same goals and prevents individuals from going in different directions. It creates a cohesive and focused company culture.

Q: How can you determine the right features to build?

It is important to solve big, frequent problems for your customers and to avoid building features for small, rare problems. Focus on adding value and making your product easier, faster, and more accessible than the alternatives.

Q: How should you prioritize onboarding and user experience in your product development?

Prioritize onboarding and user experience as they are the highest leverage parts of your product. A seamless and intuitive onboarding process is critical for attracting and retaining customers.

Q: How can you build a strong brand and differentiate yourself from competitors?

Invest in developing a unique brand identity and align your product, marketing, and sales efforts. Focus on building a community around your product and cultivating customer loyalty. Differentiate yourself through innovation, a strong platform, and a valuable user experience.

Summary & Key Takeaways

  • It is important to have a clear strategy so that everyone in the company is on the same page and working towards the same goals.

  • Building a strong brand and aligning your product and marketing efforts is crucial for success.

  • Carefully consider what features to build and focus on solving big, frequent problems for your customers.

  • Continuously iterate and align your roadmap based on customer feedback and revenue hypotheses.

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