Elevator of Shame | Crowd Control | Summary and Q&A

TL;DR

Using shame to reduce elevator usage in buildings is effective in promoting stair usage.

Key Insights

• 🙈 Shame can be a strong motivator for behavior change, seen in past legal judgements.
• 🥡 The Elevator of Shame strategy leverages embarrassment to promote taking the stairs over using the elevator.
• 📁 Direct messages are more effective in prompting behavior change compared to polite or indirect communication methods.
• ❓ Automated systems like the Elevator of Shame can be effective in nudging individuals towards healthier habits.
• 🏛️ Building familiarity and accessibility to alternative options like stairs can further promote behavior change.
• ⛑️ The concept of shame in elevators highlights the importance of environmental cues in influencing behavior.
• ❓ Embracing unconventional methods, like the Elevator of Shame, can yield significant results in promoting healthier behaviors.

Transcript

Read and summarize the transcript of this video on Glasp Reader (beta).

Questions & Answers

Q: How does the Elevator of Shame aim to reduce elevator congestion?

The Elevator of Shame utilizes rude messages to shame users into taking the stairs instead of the elevator, coupled with surveillance to study the impact on behavior change.

Q: Why is shame considered a powerful motivator for behavior change?

Shame triggers individuals to avoid public embarrassment, making them more likely to alter their actions to conform to societal norms or expectations.

Q: What past examples support the effectiveness of shame in behavior modification?

Past cases like wearing signs in public or spending a night alone in a park mirror the impact of shame in promoting accountability and modifying behavior.

Q: How did the implementation of the "Elevator of Shame" impact stair usage in the building?

The direct messaging of the Elevator of Shame increased stair traffic by 50%, showcasing the effectiveness of using shame to encourage behavioral changes.

Summary & Key Takeaways

• Elevator congestion in an 18-story building prompts the programming of rude elevator messages and surveillance cameras to encourage stair usage.

• Past examples showcase the effectiveness of shame to change behavior, like making offenders wear signs in public.

• Implementing an "Elevator of Shame" increased stair traffic by 50% with direct messaging.