Simon Salt On The Latest Facebook Statistics And Mobile Trends

TL;DR

Facebook's mobile app lags behind other platforms, with only a small percentage of users utilizing it. Facebook is also exploring the coupon delivery space with their Facebook Deals platform.

Transcript

behind the brand takes an inside look at the people that are making things happen from upcoming entrepreneurs to the big guys we show you how they go about their business meet the innovators with the knowhow and vision to succeed get behind the brand what do you think that has something to do with the way people use the different platform so do you... Read More

Key Insights

• 🚗 Facebook's mobile app is not as slick and polished as other platforms, indicating a slower mobile strategy.
• 👤 The number of users using Facebook's mobile app is relatively small compared to their total user base.
• 🤝 Facebook is exploring the coupon delivery space with their Facebook Deals platform, aiming to attract businesses to offer deals through their business pages.

Questions & Answers

Q: How many users are using Facebook's mobile app?

Facebook has been tight-lipped about the exact number, but they claimed that 30 million users were using the mobile app, which is a small percentage compared to their total user base.

Q: Why is Facebook's mobile app not as polished as other platforms?

It is speculated that Facebook may not prioritize the improvement of their mobile app since they have a large user base and may not feel the need to compete with other apps in terms of slickness.

Q: What is Facebook Deals?

Facebook Deals is a platform similar to Groupon, where businesses can offer deals through their Facebook business pages. Facebook has made efforts to make business pages more user-friendly and similar to personal profiles.

Q: How is Facebook blurring the line between personal and business?

Facebook is trying to bring personality to business pages and make them more like personal profiles. They recognize that people use Facebook both at home and in the office, and the line between personal and business is not clearly defined.

Summary & Key Takeaways

• Facebook's mobile app is not as polished as other platforms, and the company has been slow in investing in mobile.

• Facebook claimed that 30 million users were using the mobile app, which is a small percentage compared to their total worldwide active user base of 600 million.

• Facebook is exploring the coupon delivery space with their Facebook Deals platform, aiming to make business pages more like personal profiles.