Relational Job Design

July 7, 2023
YouTube video player
Relational Job Design

About the Video

Relational job design is constructing jobs so employees see the positive difference they can make for others. One way to make jobs more prosocially motivating is to connect employees more closely with the beneficiaries of their work by relating stories from customers who have found the company’s products or services to be helpful. For example, the medical device manufacturer Medtronic invites people to describe how its products have improved, or even saved, their lives and shares these stories with employees during annual meetings.

For another example, researchers found that when university fundraisers briefly interacted with the undergraduates who would receive the scholarship money they raised, they raised nearly twice as much money. Relational job design is an especially salient top...

Summary & Key Takeaways

The summary of this video is not yet available 😢 We summarize videos one by one, so it might take a while. If you want to get the summary now, please summarize the video with our YouTube Summary extension.

Share This Video 📚

Summarize YouTube Videos and Get Video Transcripts with 1-Click

Download browser extensions on:

Find Summaries from GreggU 📚