SEO in 2013 - What to Do (and AVOID like the plague!)

TL;DR

Alex Becker, an SEO expert, shares strategies for effective search engine optimization and backlinking, emphasizing the importance of anchor text and relevant content.

Transcript

Hey, hey, what's up? This is Pat Flynn from SmartPassiveIncome.com. I'm really happy to have Alex Becker on the show with us today. He has a website at Source-Wave.com. And he's an SEO expert and he's going to help us understand what's working today with SEO and backlinking. So let's get right to the interview. Hey, what's up Alex? Welcome to the S... Read More

Key Insights

• 😜 SEO is still an effective strategy for ranking on Google, despite some misconceptions.
• 🖐️ Anchor text plays a crucial role in ranking, and maintaining a diverse and natural profile is essential.
• ✋ Purchasing expired domains with high PageRank can provide powerful backlinking opportunities.
• 🍻 Building backlinks from PR1 sites can help avoid penalties from spammy link neighborhoods.
• 🤩 Keyword research is key to achieving success in SEO, regardless of budget constraints.

Questions & Answers

Q: What is the main factor that is causing people to get penalized by Google?

The main reason for penalties is an abnormal ratio of anchor text in backlinks. Google wants to see more natural and diverse anchor text profiles.

Q: How can we build high-quality backlinks when it is difficult to find relevant websites in our niche?

One strategy is to purchase expired domains with high PageRank and fill them with relevant content before linking them to your site. Another strategy is to focus on building backlinks from PR1 sites.

Q: Are there any free methods for ranking on Google?

Yes, you can still achieve good results without a budget by focusing on keyword research and utilizing methods such as Web 2.0 and social bookmarking. However, it is crucial to maintain a diverse anchor text profile.

Q: Is it possible to recover from a Google penalty related to anchor text over-optimization?

While it is possible to fix anchor text issues and recover rankings, it may be more effective to create a new site and rank it quickly using the right strategies.

Summary & Key Takeaways

• Alex Becker is an SEO enthusiast who has worked with large companies to improve their search engine rankings.

• His website, Source Wave, is a popular resource for SEO knowledge and has helped him attract clients.

• Becker aims to debunk the myth that SEO is dead and provides valuable insights on avoiding Google penalties and achieving high rankings.